loss leader(redirected from Loss Leader Strategy)
Also found in: Dictionary, Thesaurus, Financial.
Related to Loss Leader Strategy: Loss leader pricing
loss leaderA business term for an item sold to the public at or below the original cost, to entice a customer to purchase other, more expensive items.
In healthcare, a loss leader is a service provided below cost in order to attract well-insured patients in the hopes of their referring other patients in need of services, thereby generating income above the cost of the loss leader.