Lifecasting is really about consumers sharing their lives instantly, explains Sarig Reichert, co-founder and VP of marketing at Flixwagon, a site and service that enables individuals to broadcast video from a cell phone in real time.
"There is a pretty bright line between diary lifecasting and people trying to build a business," Rosenbaum says.
He adds that this ability to build a community of like-minded people in this fashion is another side of the lifecasting phenomenon.
"We are finding people are using Qik to broadcast what they are doing around lifecasting to a blog and creating an interaction while they are doing that.
"There is a temptation to think of lifecasting as CB radio--people who are self-serving, ego-centric; I've heard it called ego-casting--but if you look under the hood, what you'll find is that people may not say they have a business strategy, but if you take a good look, what you'll find is people who are trying to organize groups of like-minded people around something because they have a vision of what they are trying to build." Rosenbaum adds that people like Jeff Hibbard are not casual about this.
"Why lifecasting is so critical to what we do, and what we [as individuals] find entertaining, and why [someone like Jeff Hibbard or Little Bear and Geronimo] broadcast and why you might become a fan and subscribe to their RSS feed is a work in progress in terms of where the storytelling business is going to be and where all this technology fits in," he says.