Kotex


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Related to Kotex: Tampax

Kotex

Sanitary napkin, see there.
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With women's increasingly busy schedules the last thing they want to worry about is whether or not their feminine care products are going to work," says Kanchan Patkar, U by Kotex brand director, Kimberly-Clark.
Through the partnership and as a presenting sponsor of College Fashion Week 2012, the U by Kotex brand continues its mission to challenge accepted norms and the conversation around feminine care.
Empowering moms to have that important "first period" conversation with their daughters early on and launching products designed especially for younger girls like U by Kotex Tween in North America, Kotex Young in Russia, South Africa and Israel, and Kotex Teen in Latin America.
Most recently, Kimberly-Clark extended the line with the U by Kotex * Limited Edition Designer Series - four distinct new products designed "to capture young women's personal style with trend forward colors and patterns, keeping her interested by creating surprise, delight and variety on shelf," the company says.
Together, U by Kotex and Patricia are inviting young women to share their inspirations through an online design contest.
Silver Effie Award: Influencer Category for its U by Kotex "Break the Cycle" commercial program.
The new U by Kotex line includes tampons, pads and liners available in brightly colored and eye-catching designs and serves as the Kotex brand's first step in redefining the category by encouraging women to change the conversation surrounding feminine care from one of shame and embarrassment to one of open, honest dialogue.
To help mom initiate the first period conversation, the new U by Kotex Tween line offers pads that are sized smaller to fit a tween's smaller body.
According to Break the Cycle: A Study on Vaginal Health, a study conducted online in August 2009 by Harris Interactive on behalf of U by Kotex among more than 1600 North American women aged 14-35, seven in 10 women believe it's time for society to change how it talks about vaginal health, yet less than half (45%) feel empowered to make a difference.
We are excited to be teaming up with the Kotex brand, as well as including Kotex Ultra Thin Pads with Wings and Lightdays Individually Wrapped Liners in our Kit," said Terri Goodwin, co-owner of Dot Girl.
K-C has also introduced a new at-a-glance color bar on Kotex packages to help consumers find the product they need.