loss leader

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loss leader

A business term for an item sold to the public at or below the original cost, to entice a customer to purchase other, more expensive items.

In healthcare, a loss leader is a service provided below cost in order to attract well-insured patients in the hopes of their referring other patients in need of services, thereby generating income above the cost of the loss leader.
Segen's Medical Dictionary. © 2012 Farlex, Inc. All rights reserved.
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The second type involves the price setting practices of the supermarkets where Key Value Items (KVI) are involved.
The major outcome of interviews with both manufacturers and suppliers was the notion of "Key Value Items" and the role they ma y play in explaining unit price variance.
The high level of agreement between the various lists generated by this research is shown; the unanimity of managers in acknowledging the existence of key value items and their matching unanimity in refusing access to these lists by this researcher, represents compelling evidence for the existence of key value items, and the use of lists of key value items as a key price related marketing tool in the FMCG sector in New Zealand.