Jade Effect

A popular term for the increase in colposcopies and pap smears—due to an increase in doctor visits by younger women in the UK that occurred following the very public 2008 diagnosis of advanced cervical cancer in the 26-year-old British reality TV star Jade Goody
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This was dubbed the Angelina Effect, similar to the Jade Effect, which saw the number of women being screened for cervical cancer skyrocket after reality TV star Jade Goody went public with her battle against the disease that claimed her life in 2009.
The so-called Jade Effect also boosted take-up of the HPV vaccine with 90 per cent of fifth and sixth-year schoolgirls in Scotland being immunised against the virus that causes 70 per cent of cervical cancers.
We can cringe at her decision to die in the glare of publicity, but medics like consultant gynaecological oncologist Jeremy Twigg know only too well the benefits of the Jade Effect.
Wales on Sunday sent NADINE LINGE (above) to ask three Welsh dental nurses exactly why the Jade effect is such a pain.
Last year, however, the decline started again, with just more than 71 per cent attending and the figure is forecast to be below Jade effect levels for this year.
Dubbed the Jade effect, doctors say more cases of the deadly disease will be detected and lives will be saved.
Robert Music, director of cancer advice service Jo's Trust, says: "The Jade effect has been nothing short of phenomenal.