This is because of a legal principle known as invitation to treat
, the effect of which is that no contract is formed until the goods are actually dispatched to you.
Assistant Minister for Disability Services, the Hon Jane Prentice MP, said existing providers may be offered an invitation to treat
after they have registered their interest.
The web ad is classed as an invitation to treat
and your "purchase" is simply an offer to buy at that price.
A trading standards spokeswoman said: "Any offer made by a business is considered to be an invitation to treat
and if they realise the leaflet was wrong they can then refuse to sell at that price.
Further examination content arising from the audit manual, which is supplied with the invitation to treat
When a firm puts goods on sale it is called an invitation to treat