opportunity cost

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opportunity cost

the amount of money that is alienated by choosing to use it for one project rather than another, i.e. the opportunity to make a profit by investing in another project is lost.
References in periodicals archive ?
Despite the potpourri of challenges or hidden costs, costs associated with logistics -- the process of funneling merchandise through the retail channels -- represented the greatest cost challenge for manufacturers and retailers.
Will the equipment produce hidden costs for the client or the agency?
When we become aware of hidden costs and how they affect our pocketbooks over time, we become smarter consumers and realize that a little up front investment can often mean less money paid out over time, saving us more money to buy the things we want.
A total of 40% say they are sick of being hit with hidden costs, with more than half having had to fork out for charges they were not expecting when they originally booked their break.
The hidden costs of Christmas present shopping this season: Food and drink - [pounds sterling]178.
The study, The Hidden Costs of the Iraq War, estimates the wars have cost the average American family of four more than pounds 10,000, and that could rise to pounds 23,200 over the decade.
Leader Nick Forbes said: "This is one of those hidden costs that has not been made public.
Dave Paulding, regional sales director for UK, Middle East and Africa at Interactive Intelligence, discusses the hidden costs associated with the cloud computing model.
The report also cited hidden costs associated with poor nutrition and weight problems, including:
In "Pay Now or Pay Later," the CEP calculates the alleged hidden costs of exit exams using what is known as the "professional judgment" method.
WATCH out for hidden costs that could scupper that move to a dream home.
For Americans who wonder how such an enormous financial commitment to medicine results in such spotty coverage, they are examples of the many hidden costs of which most medical consumers are unaware.