and have had no impact on the rate of underage drinking," says Mark Sorini of the
Flavored Malt Beverages Coalition, an advocacy group sponsored by the alcohol industry.
Sparks, the
flavored malt beverage Miller Brewing acquired from McKenzie River in 2006, is bucking that segment's declining trend.
beer market, the overall category saw declines in almost every segment: Premium beer dropped 7.4%, popular brands slowed by 6.8%,
flavored malt beverages slipped 3.4%, ice beers lost 0.7% of sales and malt liquor declined 5.9%.
WASHINGTON, DC -- After considering more than 16,000 comments filed by the public in relation to creating guidelines for the production of
flavored malt beverages (FMBs), the Alcohol & Tobacco Tax & Trade Bureau (TTB) of the U.S.
Freeman said Phusion has developed resealable containers for some of its
flavored malt beverage products, including its 23.5-oz.
US Beverage company, which also markets Seagram's Coolers, recently debuted Seagram's Smooth
flavored malt beverage in two flavors -- citrus and red, a berry flavored version -- claiming to have less sweetness and lighter carbonation than the leading RTDs.
The new Michelob Ultra Light offering is of this ilk, a light-bodied tea and lemonade
flavored malt beverage. While many superlight/malternative drinks from the Big Two have a weirdly heightened sweetness, intended to satisfy the millennial palate, this one doesn't.
"The
flavored malt beverage segment is driven by news," notes Laura Emory, brand manager, Skyy Sport at Miller.
For consumers looking for an alternative to beer, there are a number of new offerings in the
flavored malt beverage (FMB) category.
The line extension will help the company maintain its lead in the
flavored malt beverage market, the company said, by providing consumers with more choice and variety.
Adding a new "twist" to the
flavored malt beverage segment, Twisted V is the first line of fruit
flavored malt beverages of its kind in the U.S.
Coca-Cola and Danone said they would honor all existing contracts with bottlers not affiliated to the Coke network, which currently distribute the brand Finally, look for another ready-to-drink malt beverage to enter the market with a big brand bang: Miller Brewing will be soon introducing a Jack Daniel's
flavored malt beverage to its customers.