alcopop

(redirected from Flavored Malt Beverage)
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Related to Flavored Malt Beverage: Malternative

alcopop

A popular term for any of the alternative beverages that were formulated in response to an increase in the US federal wine tax in the early 1990s. The spirits industry responded by moving away from wine coolers to malt-based alcoholic beverages including "hard" lemonades and fruit coolers and drinks.

alcopop

Substance abuse A cider, juice or other beverage which has been commercially 'spiked' with a low amount of alcohol–eg, ±5%; some authorities believe alcopops may lead to future heavier alcohol use. See Alcohol, Wine cooler.
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and have had no impact on the rate of underage drinking," says Mark Sorini of the Flavored Malt Beverages Coalition, an advocacy group sponsored by the alcohol industry.
Sparks, the flavored malt beverage Miller Brewing acquired from McKenzie River in 2006, is bucking that segment's declining trend.
beer market, the overall category saw declines in almost every segment: Premium beer dropped 7.4%, popular brands slowed by 6.8%, flavored malt beverages slipped 3.4%, ice beers lost 0.7% of sales and malt liquor declined 5.9%.
WASHINGTON, DC -- After considering more than 16,000 comments filed by the public in relation to creating guidelines for the production of flavored malt beverages (FMBs), the Alcohol & Tobacco Tax & Trade Bureau (TTB) of the U.S.
Freeman said Phusion has developed resealable containers for some of its flavored malt beverage products, including its 23.5-oz.
US Beverage company, which also markets Seagram's Coolers, recently debuted Seagram's Smooth flavored malt beverage in two flavors -- citrus and red, a berry flavored version -- claiming to have less sweetness and lighter carbonation than the leading RTDs.
The new Michelob Ultra Light offering is of this ilk, a light-bodied tea and lemonade flavored malt beverage. While many superlight/malternative drinks from the Big Two have a weirdly heightened sweetness, intended to satisfy the millennial palate, this one doesn't.
"The flavored malt beverage segment is driven by news," notes Laura Emory, brand manager, Skyy Sport at Miller.
For consumers looking for an alternative to beer, there are a number of new offerings in the flavored malt beverage (FMB) category.
The line extension will help the company maintain its lead in the flavored malt beverage market, the company said, by providing consumers with more choice and variety.
Adding a new "twist" to the flavored malt beverage segment, Twisted V is the first line of fruit flavored malt beverages of its kind in the U.S.
Coca-Cola and Danone said they would honor all existing contracts with bottlers not affiliated to the Coke network, which currently distribute the brand Finally, look for another ready-to-drink malt beverage to enter the market with a big brand bang: Miller Brewing will be soon introducing a Jack Daniel's flavored malt beverage to its customers.