and have had no impact on the rate of underage drinking," says Mark Sorini of the Flavored Malt Beverages
Coalition, an advocacy group sponsored by the alcohol industry.
Sparks, the flavored malt beverage
Miller Brewing acquired from McKenzie River in 2006, is bucking that segment's declining trend.
beer market, the overall category saw declines in almost every segment: Premium beer dropped 7.4%, popular brands slowed by 6.8%, flavored malt beverages
slipped 3.4%, ice beers lost 0.7% of sales and malt liquor declined 5.9%.
WASHINGTON, DC -- After considering more than 16,000 comments filed by the public in relation to creating guidelines for the production of flavored malt beverages
(FMBs), the Alcohol & Tobacco Tax & Trade Bureau (TTB) of the U.S.
Freeman said Phusion has developed resealable containers for some of its flavored malt beverage
products, including its 23.5-oz.
US Beverage company, which also markets Seagram's Coolers, recently debuted Seagram's Smooth flavored malt beverage
in two flavors -- citrus and red, a berry flavored version -- claiming to have less sweetness and lighter carbonation than the leading RTDs.
The new Michelob Ultra Light offering is of this ilk, a light-bodied tea and lemonade flavored malt beverage
. While many superlight/malternative drinks from the Big Two have a weirdly heightened sweetness, intended to satisfy the millennial palate, this one doesn't.
"The flavored malt beverage
segment is driven by news," notes Laura Emory, brand manager, Skyy Sport at Miller.
For consumers looking for an alternative to beer, there are a number of new offerings in the flavored malt beverage
The line extension will help the company maintain its lead in the flavored malt beverage
market, the company said, by providing consumers with more choice and variety.
Adding a new "twist" to the flavored malt beverage
segment, Twisted V is the first line of fruit flavored malt beverages
of its kind in the U.S.
Coca-Cola and Danone said they would honor all existing contracts with bottlers not affiliated to the Coke network, which currently distribute the brand Finally, look for another ready-to-drink malt beverage to enter the market with a big brand bang: Miller Brewing will be soon introducing a Jack Daniel's flavored malt beverage
to its customers.