Farlutal

Farlutal

A brand name for MEDROXYPROGESTERONE.
Collins Dictionary of Medicine © Robert M. Youngson 2004, 2005
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Adverts by Farlutal (Farmitalia), Lindiol (Organon) and Novulon (Johnson & Johnson) sought to awaken medical interest and advised that a "vast literature on this speciality is available to the medical class." At the time, the new strategy of the pharmaceutical industry was to invest in ethical propaganda, targeted directly at physicians (18).