craze

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craze

(krāz)
v. crazed, crazing, crazes
v.tr.
To cause to become mentally deranged or obsessed.
v.intr.
To become mentally deranged or obsessed.
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References in periodicals archive ?
We've been discussing fads and trends in 10-year increments--but not really style.
Evolution and the California wine style
Both fads and trends have broad appeal, but a trend offers multiple interpretations across market segments.
Winning the trend-tracking game
Philadelphia-based consumer trend expert Mona Doyle distinguishes between fads and trends by looking for evidence of consumer behaviors or intentions that cross many lines of behavior or many categories.
Trend or fad, it's not always clear: making educated guesses in the game of consumer whims

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