craze

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craze

(krāz)
v. crazed, crazing, crazes
v.tr.
To cause to become mentally deranged or obsessed.
v.intr.
To become mentally deranged or obsessed.
References in periodicals archive ?
We've been discussing fads and trends in 10-year increments--but not really style.
Both fads and trends have broad appeal, but a trend offers multiple interpretations across market segments.
Philadelphia-based consumer trend expert Mona Doyle distinguishes between fads and trends by looking for evidence of consumer behaviors or intentions that cross many lines of behavior or many categories.