advertising

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Advertising

The public notification of a product’s availability and related activities for its promotion, usually in the form of a paid announcement, which may be printed or broadcast.
Advertising types that impact on health care
• Physician advertising
• Prescription drug advertising In the US, the FDA regulates the pharmaceutical industry and the manner in which it promotes its products, and requires a “fair balance” in advertising, such that all activities must present an even account of the clinically relevant information, i.e., the risks and benefits, that would influence the physician’s prescribing decision.
• Abuse substance advertising for tobacco and alcohol

advertising

The public notification of a product's availability and related activities for its promotion Medical communication A public notice, usually in the form of a paid announcement, which may be printed or broadcast. See 'Coming soon advertising' Direct-to-consumer advertising, Institutional advertising, Introductory advertising, Remedial advertising, Reminder advertising, Sexist advertising. , Tobacco advertising.
References in periodicals archive ?
* 21 Web Sites providing New Zealand physiotherapy material were found and assessed against current ethical advertising guidelines and completeness criteria.
The following topics would be welcome additions to any forthcoming edition: (a) critique advertising in the global Information Age, (b) discuss socially responsible business practices on the global level (this book related only to advertising to children in U.S.), (c) inform readers about ethical advertising in relation to marketing and merchandising practices, and (d) discuss the socialization of people to be global citizens rather than global consumers.
Of course, regardless of the medium used, you will want to make sure your ad is tasteful and conforms to your state bar's rules on ethical advertising.
Eugene Jaffe, Israel Nebenzahl (Bar-Han University, Israel) 'Some Unexplored Ethical Advertising Considerations'