(Ferruzzi is a co-patent holder for a weight-maintenance drink that contains tea and caffeine and that was the basis for Coca-Cola's Enviga
One of the first was Enviga
, launched in 2006 in the US with Nestle and containing the green tea extract, epigallocatechin gallate (EGCG).
Feb 27 - Coke, Nestle and Beverage Partnership Worldwide (BPW) have agreed to pay US$650,000 to 27 US states over what Connecticut Attorney General Richard Blumenthal called "questionable claims" that their Enviga
green tea beverage would "burn extra calories resulting in weight loss".
In 2007, the group sued the company over claims that its Enviga
brand burns more calories than it consumes, resulting in weight loss.
Nevertheless, it's the enticing claim of the e-book The Negative Calorie Diet and a drink called Enviga
To support the fast-growing tea category, CCNA delivers Enviga
, a sparkling green tea that has been proved to burn calories and gently invigorate the metabolism to increase calorie burning; Gold Peak, a premium ready-to-drink iced tea with a timeless, classic flavor; and the growing Diet Nestea line, including appealing Diet Green Tea with natural citrus flavor and White Tea Berry Honey Flavored Tea, says the spokeswoman.
The product is even hailed as a "food for the mind and mood." The calorie-burning drink Enviga
from Coca-Cola contains caffeine, calcium and epigallocatechin gallate (EGCG), a potent green tea active.
This year Enviga
was launched nationally by Beverage Partners Worldwide, a joint venture of The Coca-Cola Co.
One of the products tested was Enviga
, Coke's new calorie-burning soft drink.
The new contract will also see Nestle license its Nestea and Enviga
brands to Coca-Cola Co.
CAN IT: Scots shouldn't believe that Enviga
alone will be a miracle solution to losing weight, they have to put work in too