Conclusion: Physician perception of DTCA and e-detailing of nutraceuticals seems to be promising.
e-detailing of nutraceuticals helps practitioners in shaping a more effective treatment plan###234(72%)
However, most of the physicians believed that e-detailing and DTCA of nutraceuticals helps practitioners in shaping a more effective treatment plan.
Over time, e-detailing has progressed far beyond using the internet to detail drugs to physicians via e-mail.
To overcome these obstacles, academic detailing programs can use live or virtual e-detailing when a face-to-face relationship with the prescriber has already been established.
With the arrival of devices such as the iPad, e-Detailing suddenly becomes viable.
The inherently flexible technology allows the representative to choose from a raft of e-Detailing material, from fully interactive multimedia presentations to PowerPoint or simple PDF data sheets, to meet the needs of diverse opinion leaders based on both role and drivers.
Launched in November 2001, the e-Detailing
service has provided useful information on a variety of drugs ranging from antihypertensives and antidiabetics to antitumor agents and antianxiety drugs, and supports medical professionals across Japan.
Haymarket said that the website will continue to run as an independent platform that also supports e-detailing
The survey results show that direct mail and office visits by sales reps are the most popular methods of marketing communication when compared with E-mail, telephone, and E-detailing
. Most surprising, however, was that 40% of those surveyed preferred fax as a form of marketing communication.
He points to connectivity applications (linking pharmacies to other players), the recruitment of patients for clinical trials and E-detailing
(targeting doctors) as among emerging Internet uses.
Even more important is the fact that Pfizer recognised our BookVision CLM as a huge step forward how CLM and e-Detailing
should look like.