With the arrival of devices such as the iPad, e-Detailing
suddenly becomes viable.
Launched in November 2001, the e-Detailing
service has provided useful information on a variety of drugs ranging from antihypertensives and antidiabetics to antitumor agents and antianxiety drugs, and supports medical professionals across Japan.
This blends face-to-face physician discussions with live, remote e-detailing
calls via the telephone and internet.
Trends, FirstWord examines the critical role of e-detailing
in the pharma marketing lexicon.
Indegene, a leading provider of R&D, commercial and marketing solutions to top global pharmaceutical and healthcare organizations, today announced a definitive agreement to acquire the multi-channel, video and e-detailing
, and physician marketing services business of Aptilon Holdings Inc.
doctors) on their detailing and e-detailing
Their focus on the practical - and slow adoption of branded pharma apps and mobile e-detailing
- is something marketers need to keep in mind to make their efforts balanced and effective.
Qforma's analytics and technologies are expected to enhance PDI's outsource promotional services units, including its on-the-ground dedicated and shared sales teams; Group DCA, a leader in e-detailing
and digital communications; Pharmakon, offering interactive peer communications programs among healthcare practitioners; PDI VOICE, providing teledetailing; and PDI's newest independent division, EngageCE, offering expert clinical educators to work with healthcare providers in managing chronic diseases in order to optimize patient care and outcomes.
amp; PARIS -- Quintiles, the world's leading biopharmaceutical services company, and Kadrige, the market leader in e-detailing
and multichannel sales solutions for the pharmaceutical and healthcare industries, today announced a global alliance that brings innovative models to physician detailing to help biotech and pharmaceutical companies increase productivity, overcome complexity and more efficiently demonstrate value for their therapies.
These include: (i) on-the-ground dedicated and shared sales teams;(ii) Group DCA, a leader in e-detailing
and digital communications; (iii) Pharmakon, offering interactive medical education programs among health care practitioners; and (iv) PDI VOICE, which offers teledetailing.
as part of the multi-channel approach to CRM 109
For our biopharmaceutical customers, the direct impact and flexibility of PDI's live sales teams, teledetailing services and peer interactive medical education programs combined with the best-in-class e-detailing
, patient education communications and other digital communications products offered by Group DCA present a compelling solution.