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The dominant dozen Volume in 2000 of the 12 spices representing 96 percent of U.S consumption.
First, he notes the "Dominant Dozen" megamedia corporations I detail in "MEGAMEDIA" and then says that listing, and by implication the book, "leaves out significant other" big media companies, which he proceeds to list.
Political scientist Dean Alger has identified the "Dominant Dozen," 12 corporations--Disney at the top, AT&T-TCI at the bottom--that control most of the major book publishers, all of the major film studios and broadcast networks, and a sizable chunk of the TV and radio stations, cable channels, magazines and newspapers in America.
Let's turn the argument on its head: It's because they can't control their fragmenting markets that the Dominant Dozen are frantically trying to acquire and merge.
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