The Diva Cup
excels in that realm as well, as it is reusable and significantly reduces the amount of product going into landfills.
Millennial are especially interested in the product, says Szustaczek, and that is helping Diva Cup
Along those lines, the Diva Cup is a reusable menstrual cup made from healthcare grade silicone.
"The Diva Cup, which will last a consumer an entire year, enables a single retailer to capture consumers feminine hygiene dollars for 12 straight months.
We wanted to improve that and feature more retail partners that are selling the Diva Cup and the Diva Wash so we can send customers their way."
In a clinical research study over 90% of tampon users preferred the Diva Cup or preferred menstrual cups.
to switch to The Diva Cup and get away from tampons and pads forever by moving to this new, better alternative," says John Szustaczek, director of sales and marketing.
"When consumers buy The Diva Cup at a single grocer, they capture that consumer's fem-hy dollars for an entire year.
Keeping true to its role as a hygiene-focused conference, Hygienix also featured a session on feminine hygiene disruptors, featuring speakers from THINX, reusable period panties, and Lunapads, the maker of washable cloth menstrual pads and diva cups
. Suzanne Siemens, who spoke on behalf of Lunapads, discussed the evolving role of feminine hygiene products starting with the introduction of Kotex pads in the 1910s and Tampax tampons in 1930s and how stigmas and shaming of periods needs to stop.