Direct to Consumer Advertising

The use of mass media—e.g., TV, magazines, newspapers—to publicly promote drugs, medical devices or other products which, by law, require a prescription, which targets consumers, with the intent of having a patient request the product by name
Segen's Medical Dictionary. © 2012 Farlex, Inc. All rights reserved.
References in periodicals archive ?
Direct to consumer advertising has had its share of both proponents and opponents.
(2006) Direct to consumer advertising in pharmaceutical markets.
(2008) Effect of illicit direct to consumer advertising on use of etanercept, mometasone, and tegaserod in Canada: controlled longitudinal study.
(2008) Direct to consumer advertising of prescription drugs.
On May 8 the Energy and Commerce Committee held a heating--titled "Direct to Consumer Advertising: Marketing, Education or Deception?"--to look at the way drug companies advertised and the impact of these ads.
Drawing on his decade as a pharmaceutical business reporter, Critser, who is also the author of Fatland: How Americans Became the Fattest People in the World, chronicles the rise of DTC, or direct to consumer advertising. Before the 1980s, the idea of advertising directly to consumers seemed unethical to most drug companies, an attitude that was on display in a remarkable set of letters written to Congress in 1982 by pharmaceutical executives.
Direct to consumer advertising of prescription drugs: An idea whose time should not come [editorial].
Direct to consumer advertising of prescription drugs: Implications for the physician-patient relationship [editorial].
The attitudes of consumers toward direct to consumer advertising of prescription drugs.