Direct to Consumer Advertising

The use of mass media—e.g., TV, magazines, newspapers—to publicly promote drugs, medical devices or other products which, by law, require a prescription, which targets consumers, with the intent of having a patient request the product by name
References in periodicals archive ?
2008) Effect of illicit direct to consumer advertising on use of etanercept, mometasone, and tegaserod in Canada: controlled longitudinal study.
Drawing on his decade as a pharmaceutical business reporter, Critser, who is also the author of Fatland: How Americans Became the Fattest People in the World, chronicles the rise of DTC, or direct to consumer advertising.
The attitudes of consumers toward direct to consumer advertising of prescription drugs.