Direct to Consumer Advertising

(redirected from Direct Consumer Advertising)
The use of mass media—e.g., TV, magazines, newspapers—to publicly promote drugs, medical devices or other products which, by law, require a prescription, which targets consumers, with the intent of having a patient request the product by name
Segen's Medical Dictionary. © 2012 Farlex, Inc. All rights reserved.
References in periodicals archive ?
The American Medical Association lamented the existence of direct consumer advertising of medicine but said in a statement that "as long as the practice is allowed, the ads should come with at least a small dose of transparency."
With alarming news about potentially fatal side effects, direct consumer advertising, hundreds of infomercial websites, out-of-control prescription drug prices and new environmental concerns, it can be hard to get a grasp on which remedies are the most effective and sale.
These findings suggest that concerns about the removal of regulatory restrictions on direct consumer advertising in the EU and Canada are valid [1].
But it reflects the pressure studios increasingly feel to promote the release of titles to the video rental market through direct consumer advertising. The "Seinfeld" ad, in fact, is part of a $5 million consumer ad campaign for "Tomorrow Never Dies," with spots also slated to appear on "Frasier" and "The Drew Carey Show."

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