Linguistic displays underscoring the social identification and deindividuation
model of digital communication.
Although materialisms are often aware of the risk of conflating deindividuation
with dehumanisation, a sharpening of sensitivity towards this danger is useful.
and the self regulation of behaviour," in Psychology of Group Influence, P.
It can be triggered by group dynamics through contagion, deindividuation
, emergent norms, and convergence (e.g.
It was proposed that the potential for diffusion of responsibility and deindividuation
would increase as team size grew and consequently, hazing perpetration would be more likely.
: The absence of self- awareness and self regulation in group members.
These people who lose their normal restraints and inhibitions and say things they could never imagine themselves saying when they're alone, are said to have experienced deindividuation
or a loss of self-awareness.
According to optimal distinctiveness theory, developed by Brewer (1991), social identity ought to satisfy members' needs to belong to the organization as well as their needs to differentiate from the other groups', "social identity can be viewed as a compromise between assimilation and differentiation from others, where the need for deindividuation
is satisfied within in-groups while the need for distinctiveness is met through intergroup comparisons": 477.
One could even argue that this SNS in particular promotes the concept of deindividuation
which allows people who use it to reinvent themselves and experiment with different types of self-conception.
These findings were further refined and came to be known as "deindividuation
" theory (Zimbardo, 1969).
theory holds," Schneiderhan writes, "that anonymity unlocks the worst in all of us....
(21) Other classic studies suggest a phenomenon called "deindividuation
" that leads people to believe that their individual actions as part of a violent mob will be lost in the overall group movement.