In its February 15, 1993 issue, Adweek took up the strange case of Death cigarettes
Inviting the inventor of Death cigarettes a lecture to a room full of healthcare professionals at Sight Care's conference may sound contrary, but BJ Cunningham's business journey had his audience engaged right from the start.
Presenting his business story of Death cigarettes to highlight these themes, Mr Cunningham, a self-professed evangelical smoker, explained his difficulty at getting distribution for his product, and the decision to launch special vending machines called 'Death Traps.' He also launched Tobacco Direct, which resulted in two court cases costing him [pound sterling]1.6m in legal fees.
Hence the controversies over Death cigarettes
and Black Death vodka.
The founder of controversial tobacco brand Death Cigarettes
has been named among speakers at this year's Manufacturing Live.
The speaker at last night's awards evening was innovative entrepreneur turned marketing guru BJ Cunningham, the man who created the controversial Death cigarettes
and marketed them as the `honest smoke'.
He pointed out the rise of brands such as Death cigarettes
, launched in 1980, with the founder claiming that they represented a new era in honest advertising.
He launched the Karma Connection with the entrepreneur BJ Cunningham - who would later go on to launch Death Cigarettes
On Tuesday the European Court of Justice will hear a landmark case brought by Enlightened Tobacco plc, makers of Death cigarettes
His inspiration is Death cigarettes
. "Nick knew all about Death cigarettes
," Buckley writes.