Preparation Phase: Generation of cryptographic key pair by data miner
and broadcast engine.
The common thread running through all those data sources is that data miners
use them to create business intelligence that supports management decisions.
At first, knowledge of the general phenomena will be built into the data miners
(data mining programs),(2) and the programs will infer specific values.
These problems are further compounded when data miners
are highly motivated to seek, find and report potentially exciting results.
The data miners
sell the data mostly to pharmaceutical manufacturers, which use the trends revealed in the data to tailor their marketing to doctors.
This will likely be a data miners
dream and a personal privacy nightmare.
The authors, senior IBM staff members, take data miners
, non-specialist technical personnel and managers through a step-by-step process to determine what is important and what is not in that blur of information.
The data miners
sell this data to pharmaceutical companies; which use it to fine-tune their marketing efforts--a process called "detailing" The drug reps sitting in your lobby with samples, pens, coffee, note pads, etc.
By analyzing the spending patterns of a company's existing customers, data miners
like Bullock make predictions about consumer choices, thereby improving the efficiency and effectiveness of the way a company sells its products.
at the rate of 35,000 documents a second for low-level data miners
and an average of 10,000 docs/sec overall.
But Gray sees differences between the needs of astronomers, and other data miners
have found evidence of silenced weapons and a new gadget for the game.