They took inspiration from what the big designers were doing - bootleg, dark indigo
, added Lycra, cropped lengths - and adapted it for the high street shopper, to massive success.
Frill jersey dress with sequins, pounds 35; Yellow prep jumper with three-quarter sleeves, pounds 30; dark Indigo
bootcut jeans, pounds 35; leather look tan bag,pounds 30; gold and amber long chain necklace,pounds 8; Indigo frill sleeve dress, pounds 40; selection of gold bangles,pounds 8/pounds 12; Pink bow dress, pounds 45; black and gold ring,pounds 6; Leopard chiffon blouse,pounds 30; black pencil skirt,pounds 30; black suede belt with gold,pounds 18; print bangles,pounds 8 for three; Purple floral dress with tie at back,pounds 38, purple bangle,pounds 12; Red tartan check blouse,pounds 35; indigo front pencil skirt,pounds 30; Grey leopard print dress,pounds 45; Grey jersey cami with sequins,pounds 22; grey jersey long-sleeved hoody, TBC
Girl wears dark indigo
denim cropped jeans pounds 18-20, blue/navy stripy T-shirt pounds 12-14 from Boden (0208-453 1535); black on white stripe top pounds 12.
The suiting and separates are in quality fabrics from the white cotton rich shirt (with elastane for comfort, fit and shape retention) to the dark indigo
jeans (with stretch Lycra to fit the natural body shape) and joy, a plain, logo-less ribbed polo neck jumper.
Black wool traditional duffle EUR122, Dark indigo
silm jeans EUR54
Grey, black and dark indigo
denim are the most popular colours this season.
The highwaist jean is really on trend in deep dark indigo
, perfect worn with a ditsy print blouse or bow detail cashmere knits.
Denim Jacket pounds 91 by Swish Jeans (0171 494 1240).
THE dark indigo
denim Earl jean explosion happened three years ago and the super-lean styling remains hard to beat.
Victoria Beckham and Jennifer Lopez favour fitted dark indigo
stretch jeans from hip US designer Frankie B and Geri Halliwell goes for the bleached Gap versions at a much more reasonable pounds 38.
When it comes to denim, forget dark indigo
, we're talking about the late 1980s revisited - stone-washed, faded, bleached-out jeans are de rigueur.
Shades of denim from stonewash blues to dark indigos
build up the story.