academic detailing

(redirected from Counter-Detailing)

Academic Detailing

The provision of information about a drug or therapy by a knowledgeable person who visits clinicians, discusses drug recommendations and/or local barriers to change and potential innovation methods to overcome these, answers questions and leaves behind relevant learning materials.

academic detailing

Therapeutics The use of educational 'props' by pharmaceutical companies and representatives–drug 'reps' to improve drug prescribing practices. Cf Detailing.
References in periodicals archive ?
Pharmaceutical and biotech marketers use the insights to help with forecasting, course correction, co-pay program planning, competitive counter-detailing, contracting, and more.
Pennsylvania leads the nation in so-called counter-detailing programs, in which state employees use the drug industry's marketing tactics to promote evidence-based medicine.
The counter-detailing program is part of a comprehensive effort by Pennsylvania's Pharmaceutical Assistance Contract for the Elderly, or PACE, program to deliver the best drug treatment to seniors.
Counter-detailing or academic detailing programs provide more objective advice on medication to physicians by designating "experts" who are paid with new funds.
The 'Generics First' program initiated by Medco Health Services shows how significant a counter-detailing or generics education program can be," Jaeger wrote.
And, it says, West Virginia has already enacted legislation that calls for pharmaceutical manufacturers to disclose expenditures for such advertising and to establish counter-detailing programs aimed at educating prescribers about the relative costs and benefits of various prescription drugs.
There were slight variations in messages being delivered with counter-detailing largely centered on the side effect profile of the competitor drug.
Communicating information on drugs and health care--the control of information is allpowerful: personalized information, social networking, balanced drug information, evidence-based medicine, counter-detailing.
Communicating information on drugs and health care--the control of information is all powerful: personalized information, social networking, balanced drug information, evidence-based medicine, counter-detailing.
Establishing counter-detailing programs aimed at educating health care practitioners authorized to prescribe drugs about the relative costs and benefits of various prescription products.