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The public notification of a product’s availability and related activities for its promotion, usually in the form of a paid announcement, which may be printed or broadcast.
Advertising types that impact on health care
• Physician advertising
• Prescription drug advertising In the US, the FDA regulates the pharmaceutical industry and the manner in which it promotes its products, and requires a “fair balance” in advertising, such that all activities must present an even account of the clinically relevant information, i.e., the risks and benefits, that would influence the physician’s prescribing decision.
• Abuse substance advertising for tobacco and alcohol


The public notification of a product's availability and related activities for its promotion Medical communication A public notice, usually in the form of a paid announcement, which may be printed or broadcast. See 'Coming soon advertising' Direct-to-consumer advertising, Institutional advertising, Introductory advertising, Remedial advertising, Reminder advertising, Sexist advertising. , Tobacco advertising.


n a paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.


the making of public statements about services offered and facilities available in a professional practice. Personal advertisement in this way is frowned upon because of the risk that there will be misrepresentation and that it will unfairly attract business to the detriment of the client. The contrary view is that the public is disadvantaged because they will not be aware of the range of services offered and the fees attached to them. In most countries now, in which it used to be controlled by the registering authority, the scope of personal advertising is left to the discretion of the individual. Corporate advertising which advertises the profession as a whole is encouraged.
References in periodicals archive ?
See also Kim Sheehan, Controversies in Contemporary Advertising (Thousand oaks, CA: Sage Publications, 2004) for a discussion of stereotypes used in advertising.
This introductory text offers a cultural studies critique of contemporary advertising and its impacts on American consumers.
Most contemporary advertising and marketing communications are not conceived or developed in a way that is likely to effect much change in the existing picture of the brand that most consumers have--a picture of the brand with a collection of characteristics not unlike those of its competitors.
Chang's use of high-speed film and Cibachrome prints gives the images a razor sharp, bug-trapped-in-amber resolution that both references the super-slick production values of contemporary advertising and heightens the fetishistic effects of photography.
Relying on sociological theory and research, on her own study of contemporary advertising and articles in women's magazines, and on interviews that she conducted with 50 individuals, Illouz shows how the political economy of romance has shaped the experience of romantic love for working- and middle-class women and men in the 1990s.

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