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The public notification of a product’s availability and related activities for its promotion, usually in the form of a paid announcement, which may be printed or broadcast.
Advertising types that impact on health care
• Physician advertising
• Prescription drug advertising In the US, the FDA regulates the pharmaceutical industry and the manner in which it promotes its products, and requires a “fair balance” in advertising, such that all activities must present an even account of the clinically relevant information, i.e., the risks and benefits, that would influence the physician’s prescribing decision.
• Abuse substance advertising for tobacco and alcohol
Segen's Medical Dictionary. © 2012 Farlex, Inc. All rights reserved.


The public notification of a product's availability and related activities for its promotion Medical communication A public notice, usually in the form of a paid announcement, which may be printed or broadcast. See 'Coming soon advertising' Direct-to-consumer advertising, Institutional advertising, Introductory advertising, Remedial advertising, Reminder advertising, Sexist advertising. , Tobacco advertising.
McGraw-Hill Concise Dictionary of Modern Medicine. © 2002 by The McGraw-Hill Companies, Inc.
References in periodicals archive ?
Modernity rooted in tradition, which lay at the core of contemporary advertising strategies, testified to the cautious nature of the business and the majority of consumers alike.
These remain a key mode of communicating the 'joys' of consumption in contemporary advertising and must be opposed at every juncture.
And thanks to the company's aggressive and contemporary advertising and marketing campaign, the range has been widened to include the next generation of collectibles customers.
Driven by this, UniWorld--which was Black Enterprise Magazine's Advertising Agency of the Year in 2000--created more contemporary advertising messages.
Rutherford spends some time talking about activists such as the Vancouver-based Adbusters, practices such as "culture jamming" and graffiti, and artists such as the celebrated American feminist Barbara Kruger whose work operates in part through a critique of contemporary advertising. In the last analysis, however, Rutherford does not think such activist and artistic strategies are terribly effective given the fact that real control of the media depends on serious access to money and power.
He ranges far and wide, taking in Kate Millett's and Shulamith Firestone's sex/gender critiques, homoerotic imagery in contemporary advertising, Edward Said's theory of Orientalism and works from Freud's to Lani Guinier's.
Myth and mythology are concepts which take us back to timeless elements, but when talking about advertising, even if it has been used in some forms for hundreds of years, we need to place it in the contemporary advertising communication.

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