advertising

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Advertising

The public notification of a product’s availability and related activities for its promotion, usually in the form of a paid announcement, which may be printed or broadcast.
Advertising types that impact on health care
• Physician advertising
• Prescription drug advertising In the US, the FDA regulates the pharmaceutical industry and the manner in which it promotes its products, and requires a “fair balance” in advertising, such that all activities must present an even account of the clinically relevant information, i.e., the risks and benefits, that would influence the physician’s prescribing decision.
• Abuse substance advertising for tobacco and alcohol
Segen's Medical Dictionary. © 2012 Farlex, Inc. All rights reserved.

advertising

The public notification of a product's availability and related activities for its promotion Medical communication A public notice, usually in the form of a paid announcement, which may be printed or broadcast. See 'Coming soon advertising' Direct-to-consumer advertising, Institutional advertising, Introductory advertising, Remedial advertising, Reminder advertising, Sexist advertising. , Tobacco advertising.
McGraw-Hill Concise Dictionary of Modern Medicine. © 2002 by The McGraw-Hill Companies, Inc.
References in periodicals archive ?
But fortunately, the ad guys have figured out a less coercive approach: They're beginning to realize that they may have to pay people to pay attention to commercials. FreeWay, for example, a new long distance phone company, offers two minutes of long distance talk for every ten-to-fifteen second commercial you're willing to sit through.
In the late 1940s, Budge Crawley had a corner on commercial jobs in Canada and he got steady commissions from government agencies like the National Film Board.
Many of the artists hired in the 1950s and 1960s--Kaj Pindal, Gerald Potterton, Michael Mills, Carlos Marchiori, Les Drew--moved in and out of the commercial world.
To get the word out, Blue Diamond retains five advertising agencies in Tokyo, each performing a different function in the marketing mix, from advising cooking school staffs to creating TV commercials. One commercial uses animation to draw an almond on the screen as the announcer describes the nutritional value of the nut.
Blue Diamond's agency in Frankfurt developed radio commercials to persuade German consumers to switch to almonds as an everyday snack food.
The commercial also has a tagable version in which an agent can pay to have his or her agency name featured at the end of the ad.
In one of Aflac's latest commercials, world-renowned mentalist The Amazing Kreskin takes center stage with the duck to drive home the company's name.
Aflac's duck commercials have also received a gold Effie Award for the campaign's creation of a strong base of consumer awareness.
In terms of commercial insurance, this sector is second only to small business in direct premiums written.
Nearly one-half of commercial lines exposures' growth over the past five years was generated by the middle market, according to recent data by MarketStance, an analysis service for the U.S.
The Visa Corporate card, in conjunction with Visa Central Travel Account program, is part of the suite of Visa's Commercial Solutions designed to meet the needs of small to large businesses as well as Public Sector entities.
For the four quarters ending June 30, 2004, sales volume generated with Visa commercial cards in LAC surpassed the US$ 2 billion-mark.