cognitive dissonance theory

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cog·ni·tive dis·so·nance the·o·ry

a theory of attitude formation and behavior describing a motivational state that exists when a person's cognitive elements (attitudes, perceived behaviors, etc.) are inconsistent with each other (dissonance), such as the espousal of the Ten Commandments concurrent with the belief that it is all right to cheat on one's taxes, and indicating that people try to achieve consistency (consonance) by changing attitudes, rationalizing, selective perception, and other means.
See also: balance theory, consistency principle.
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References in periodicals archive ?
The cognitive dissonance theory was used to promote a variety of behaviors including reduction in electricity consumption (Kantola, Syme, & Campbell, 1984), water conservation during shower (Dickerson et al., 1992), environmentally responsible behaviors (Thogersen, 2004), and environmental attitudes and behaviors (Martinsson & Lundqvist, 2010).
The study is based upon concepts that encompass cognitive dissonance theory, alongside with students' evaluation of teachers and courses.
We present and discuss the findings in light of the relevant literature and cognitive dissonance theory. We conclude the study with several recommendations for teacher practice and future research.
Once again, according to cognitive dissonance theory attitude change was observed in the paradigmatic situations of forced compliance.
We further integrated cognitive dissonance theory and social comparison theory into our research on the online interpersonal exchange of information on experience with a product to provide insight into consumers' intentions to disseminate negative truthful eWOM and untruthful eWOM.
Cognitive dissonance theory is basically based on the assumption that people try to be consistent.
Although the cognitive dissonance theory is important in psychology, it is not discovered significantly with respect to its relation with personality traits.
Specifically, cognitive dissonance theory makes several unnecessary assumptions about the source of additional value given to outcomes that require greater effort.
Cognitive dissonance theory (105) offers an explanation as to why some affected populations might perceive a tribunal as biased and unjust without considering whether it is actually biased and unjust.
Following this, I utilize research on cognitive dissonance theory to explore potential connections between dissonance reduction and processes of resistance.
We were comforted by Festinger's (1957) Cognitive Dissonance Theory which has been modified to say that attitudes may change quickly when people are confronted by the reality that they are "wrong".
(1969), "Can cognitive dissonance theory explain consumer behavior?", Journal of Marketing, Vol.

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