The sequence of pages one hits while on the web which is a digital trail that one leaves as one surfs cyberspace
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For example, the same click-stream and purchase order data written to MariaDB TX can be streamed to MariaDB AX where analytics can be used to improve product recommendations.
By applying advanced data science and machine learning to Oracles web-scale data and an organizations own data, the new Adaptive Intelligent Apps for CX can have an unprecedented ability to react, learn and adapt in real time based on historical and dynamic customer data such as click-stream and social activity as well as inputs such as weather, lookalike audiences and Internet of Things (IoT) data.
If click-stream and scrollstream data can be captured on your platform or be A/B testing-enabled, the dark data created can offer feedback about how your audience consumes your contributor's work.
Of the U.S.-based medical products, devices and service companies that participated in a recent study by Evanston, 111.-based global consulting firm ZS, 16 percent outsource business intelligence, 12 percent of those surveyed outsource big data analytics (such as click-stream data and social media), 8 percent outsource marketing analytics (e.g., closed-loop marketing and campaign retum-on-investment analytics), and 4 percent outsource sales analytics.
“Our integration will offer Adobe Analytics customer innovative possibilities to obtain clickstream data and assist marketing professionals who want to perform deeper analysis by combining click-stream data with mobile, media, retail, social and CRM data,” said Thomas Spicer, CEO and Founder for Openbridge.
Data sources, such as Internet click-stream data, mobile phone data, meteorology and genomics, accumulate vast amounts of data.
This type of data tends to require basic parsing and lends itself to "query-time" analysis such as aggregation or more sophisticated analytics such as click-stream analysis or predictive analytics.
How to manage knowledge better to grow revenues and reduce costs through click-stream, demographic and predictive analytics as well as associative recommendations and data management
e-Commerce- Online businesses can analyze large volumes of click-stream data cost effectively resulting in business intelligence.
In addition, through the Aster Data Analytic Foundation, a suite of pre-packaged analytics functions, the company's nCluster Cloud Edition customers have access to advanced analytics such as sequential pattern analysis, which yields deeper behavioural and event analysis for improved click-stream analysis, ad targeting or fraud detection.
Support for new data types makes Vertica well suited for a wider range of industries and applications, such as adding IP address storage which is critical for telecommunications and companies performing web click-stream analysis.
Even more powerful, NetCommerce Analytics, sold as an add-on module, also tracks click-stream data on a user-by-user basis, so sales representatives can see the most recent activity of a client or prospect on a Web site as easily as they can log a phone call.