Of the U.S.-based medical products, devices and service companies that participated in a recent study by Evanston, 111.-based global consulting firm ZS, 16 percent outsource business intelligence, 12 percent of those surveyed outsource big data analytics (such as click-stream
data and social media), 8 percent outsource marketing analytics (e.g., closed-loop marketing and campaign retum-on-investment analytics), and 4 percent outsource sales analytics.
“Our integration will offer Adobe Analytics customer innovative possibilities to obtain clickstream data and assist marketing professionals who want to perform deeper analysis by combining click-stream
data with mobile, media, retail, social and CRM data,” said Thomas Spicer, CEO and Founder for Openbridge.
How to manage knowledge better to grow revenues and reduce costs through click-stream
, demographic and predictive analytics as well as associative recommendations and data management
e-Commerce- Online businesses can analyze large volumes of click-stream
data cost effectively resulting in business intelligence.
In addition, through the Aster Data Analytic Foundation, a suite of pre-packaged analytics functions, the company's nCluster Cloud Edition customers have access to advanced analytics such as sequential pattern analysis, which yields deeper behavioural and event analysis for improved click-stream
analysis, ad targeting or fraud detection.
Support for new data types makes Vertica well suited for a wider range of industries and applications, such as adding IP address storage which is critical for telecommunications and companies performing web click-stream
Even more powerful, NetCommerce Analytics, sold as an add-on module, also tracks click-stream
data on a user-by-user basis, so sales representatives can see the most recent activity of a client or prospect on a Web site as easily as they can log a phone call.