Churning

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A popular term modified by the health and life insurance industry to encompass the act of convincing of a consumer to buy more life insurance, with the promise that it would be paid for with built-up values on old policies
References in periodicals archive ?
Johan GE[micro]rsjE[micro], director of product management at Agama, said: "Proactively working to reduce churn rates by automatically identifying customers at risk, and of course the issues behind their problems, is a high-potential opportunity for all TV operators.
It claims to have low churn rates, at just 4% compared with the 20-35% churn rates typically experienced in the residential market.