Churning

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A popular term modified by the health and life insurance industry to encompass the act of convincing of a consumer to buy more life insurance, with the promise that it would be paid for with built-up values on old policies
References in periodicals archive ?
Figure 16: Blended versus prepaid churn rates for Orange Group subsidiaries in Western Europe
Verizon Wireless reported last month that its 4th Quarter average monthly churn rate was 1.
Verizon Wireless Once Again Posts Lowest Churn Rates Among National Wireless Carriers
Stemmler continued, "We expect a positive impact on our churn rate, new customer growth rate, and total customer satisfaction.
In the first quarter of 2005, Turkcell's churn rate increased to 2.
Eschelon's previous record low churn rate was achieved in the third quarter of 2005 at 1.
With this combined SMS solution, mobile operators can earn incremental revenue, lower their subscriber churn rate and more importantly, provide an exciting new interactive mobile experience for both 2G and 3G subscribers," said John Orlando, chief marketing officer for NMS.
Our improvements in operations have resulted in better customer service, reduced bad debt and a lower churn rate.
The highly competitive mobile phone market in Europe has encouraged a rising churn rate among customers signaling the end of the high-margin days of the mobile phone operators.