Change4Life

Change4Life

The title of a UK Government advertising campaign which began in 2009 in response to the rise in obesity, with the hope of inspiring a societal movement to prevent obesity by encouraging people to eat better and exercise more.

Change4Life targets anyone with a stake in preventing obesity, including Government, business, healthcare professionals, charities, schools, families or individuals. Change4Life first targeted young families with childen aged 5–11 years and has expanded to parents of 1­–4-year olds and new parents with babies (Start4Life).
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Public Health England (PHE) is helping parents take control of their childrens snacking by launching the first Change4Life campaign promoting healthier snacks.
5 times more on advertising their products than the amount available for the Government's Change4Life healthy eating campaign, while NHS spending on weight loss surgery alone is an estimated six times the amount spent on the Change4Life campaign, according to the analysis.
Change4Life, run by Public Health England to tackle the country's obesity crisis, has joined forces with Disney to launch this year's '10 minute shake up campaign'.
To celebrate Change4Life and Disney's new 10 Minute Shake Up campaign you can claim a bottle of Volvic Natural Mineral Water at Tesco for FREE.
This year Change4Life have launched the Sugar Swaps campaign which runs from January into March.
Keeping families healthier is something Change4Life is passionate about and with its latest Sugar Swaps campaign it aims to help families cut down on their sugar intake.
Change4Life teamed up with the University of Reading and asked 50 families recruited through Netmums to undertake a sugar challenge.
It's not always easy to know where this sugar is so Change4Life Sugar Swaps is here to help you watch out for food and drinks which are high in sugar and to help families to cut back on sugar.
The Change4Life Sugar Swaps campaign is a simple way to help you cut down on sugar and get you on the path to a healthy balanced diet.
e 10 Minute Shake Up campaign uses popular Disney characters alongside recognisable Change4Life animations to get children doing more 10-minute bursts of exercise, to help them reach the recommended 60 minutes or more of physical activity they need each day.
TO COINCIDE with the beginning of the new school year the Government has launched a new Change4Life campaign, which it calls Smart Restart.