Change4Life

Change4Life

The title of a UK Government advertising campaign which began in 2009 in response to the rise in obesity, with the hope of inspiring a societal movement to prevent obesity by encouraging people to eat better and exercise more.

Change4Life targets anyone with a stake in preventing obesity, including Government, business, healthcare professionals, charities, schools, families or individuals. Change4Life first targeted young families with childen aged 5–11 years and has expanded to parents of 1­–4-year olds and new parents with babies (Start4Life).
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Change4Life is asking people in South Tyneside to lead healthier lifestyles for six weeks.
Don't miss your free Change4Life Meal Planner inside your Daily Mirror today.
Adults who sign up to the new Change4Life scheme will undertake an online assessment and receive personalised weekly e-mails over six weeks.
The initiative is the next stage of the government's Change4Life project and aims to get families thinking about the simple swaps they can make to improve their health.
Four million pounds 50 voucher books will be available through Asda supermarkets while 1m will be handed out through businesses which have signed up to Change4Life, the government's health initiative.
As part of its Change4Life black and minority ethnic (BME) activity, the Department of Health has developed a toolkit to help promote healthy eating and lifestyles among BME people.
The Change4Life Award is sponsored by Public Health North East, which is also sponsoring the Healthy School Award.
We also want any organisations that deal with families to sign up and promote Change4Life so that families hear simple and consistent advice about healthy eating and physical activity," he added.
A BIRMINGHAM cricketer has won an outstanding achievement award at the Change4Life British Asian Sports Awards.
Shops involved in the project have agreed to stock at least 10 varieties of fruit and vegetables and display them prominently with Change4Life branding.
According to research by the Change4Life, more than half of parents in the North East say they want to get their kids as active as much as possible this summer to keep boredom at bay.