Fringe nutrition
A proprietary mixture of borage seed oil, fish oil, gingko, sweet clover, evening primrose oil, alpha lipoic acid and grape seed extract, produced by Rexall, Inc, which they claimed was 90% effective in eliminating cellulite.

The company refused to allow the results of in-house trials to be published in scientific journals for fear of revealing the quantities of each ingredient in their formula; an independent study conducted in 1999 showed that Cellasene was ineffective for cellulite removal.
Segen's Medical Dictionary. © 2012 Farlex, Inc. All rights reserved.
References in periodicals archive ?
Occasionally, a private lawsuit will temporarily slow down a company like the makers of Cellasene (a phony cellulite treatment) or Airborne (a phony cold preventative).
When the so-called cellulite buster Cellasene Forte went on sale in Australia it sold out within an hour.
LipoShape underwear, pounds 49.99 (0870 011 3224), and Cellasene Forte capsules, pounds 29.99 (Boots and health food stores or 01628 488 600).
7/10LipoShape underwear, pounds 49.99(0870 011 3224),and Cellasene Forte capsules, pounds 29.99(Boots,health food stores or 01628 488 600) The underwear has beenCOMPETITION ...Win the chance to zap your cellulite and drop a dress size in two months with a revolutionary new treatment at Skin Deep Beauty Salon,RhuddlanOnly in Viva's Spa and Beauty Salon Special next Tuesday
For maximum results, patients should also take Sant'Angelica Cellasene Forte, pounds 29.99, a supplement proven to reduce cellulite (call 01628 488 006).
(206) involves allegations that the defendant, a health products company located in Palm Beach County, engaged in deceptive trade practices in connection with the marketing of a "dietary supplement" called Cellasene that the company allegedly claimed would eliminate cellulite.
Cellasene and other substances with some of the same properties can have dangerous side effects by affecting blood pressure, heart rate and exhibiting cross reactivity with other medications."
The Something For The Weekend presenter was named Cellasene Rear of the Year 1999, along with pop idol Robbie Williams who took the male title.
"Breakthrough products in 1999 may be glucosamine again, or kava, CoQ10, SAMe or cellasene (although the expense of the latter two may inhibit their chances), but there seems to be no 'rising tide' product that will lift all boats in 1999," he says.
With products ranging from American Home Products Corp.'s Centrum A to Zinc and Centrum Silver to Rexall Sundown Inc.'s Cellasene all-natural cellulite reducer, the deep-discount drug chain's E-commerce venture is further proof of the positive effect natural products can have on a retailer's bottom line.
The Buzz: Surely you've seen the full-page ads and prime-time TV commer-cials for Cellasene, a dietary supple-ment from Italy, recently introduced with much fanfare to American women by Rexall Sundown.