Mr Clapham, 33, is a former pupil at Colne Valley High School where he was studying when he landed his first job in sales at the age of 16 at Carnography
Certainly, the evocative in-yourface battle scenes will find fans among lovers of 'carnography
' - the term coined by commentators on the explicit news footage of the Gulf War.
Carnography, which has a chain of 37 car accessory and discount stores with more than 300 employees nationwide, went into administration yesterday.
The company trades under both the Carnography and Price Pounder names and has ten stores across the Midlands.
The fire broke out behind Carnography on Shelton Square.
``There was also a small amount of smoke damage to the shop Carnography.''