(+4.2%) Dollar Dollar LEADING BRANDS ** Market sales sales share (000) % change Private Label 41.4% $49,492 +8.5% ZzzQuil 13.0% 15,540 -1.3% Unisom SleepGels 8.8% 10,525 -0.5% Alteril 5.7% 6,759 4.3% Unisom SleepTabs 4.6% 5,484 -5.0% Simply Sleep 3.6% 4,300 +202.1% Peak Life Somnapure 2.3% 3,475 +90.1% MidNite 2.2% 2,640 N/A Nature Made Sleep 2.2% 2,610 + 4.7% Hyland's Calms Forte
1.5% 1,795 + 3.8% TOTAL UNIT SALES * 47.8 mil.
Children and sleep is a very large Level 2 mass market--on par with vitamin D and omega 3--and is virtually untapped by major marketers beyond kids' homeopathic options (e.g., Hyland's Calms Forte
Hyland's Calms Forte
is one likely promotional partner with stress-relief items, because it has been proven to relieve symptoms of stress, nervous tension and occasional sleeplessness, the company says.
You can get a homeopathic formula like Calms Forte
in most health food stores.
Concept in Health's Mid-Night, a dietary supplement that is unique in that it can be taken in the middle of a sleepless night, and not just before bedtime, is one of the leading natural sleeping aid solutions in a field that includes Pharmavite's Nature Made Sleep dietary supplement and Hyland's Calms Forte
homeopathic sleep remedy.
Los Angeles-based Hyland's has announced a partnership with Universal Studios Consumer Products to include the Curious George character on its Sniffles'n Sneezes 4 Kids and Calms Forte
4 Kids products.
With a product line that ranges from Hyland's Baby Teething Tablets to Hyland's Calms Forte
, the company cares for families at every stage of life.
Concept in Health's Mid-Night, a dietary supplement that is unique in that it can be taken in the middle of a sleepless night, and not just before bedtime, is one of the leading natural sleeping aid solutions in a field that also includes Pharmavite's Nature Made Sleep dietary supplement and Hyland's Calms Forte
homeopathic sleep remedy.
(+15.9%) LEADING BRANDS ** Market Dollar sales Dollar sales share (000) % change Unisom Sleepgels 9.8% $2,205 +13.7% Alteril 7.7% 1,729 +44.5% Unisom Sleeptabs 6.6% 1,493 +10.9% MidNite 4.5% 1,026 +22.5% Natrol 3.8% 859 -- Nature Made Sleep 3.4% 772 -3.3% Sominex 3.1% 695 -10.7% Hyland's Calms Forte
2.3% 512 +26.1% Unisom Sleepmelts 2.1% 480 -3.9% Sleep MD 2.1% 468 -23.0% TOTAL UNIT SALES * 5.1 mil.
Homeopathic products include Hyland's Calms Forte
, which has four botanicals.
One supplier, Hyland's Inc., has recently introduced a homeopathic remedy called Calms Forte
4 Kids, an all-natural, nonsedative and nonhabitforming medication.
Meanwhile, in the sleeping aid tablets segment, homeopathic formulas such as Hyland's Inc.'s Calms Forte
and Concepts in Health's MidNite continue to gain ground.