But Ling's Cars owner Ling Valentine has hit back on social media, saying a "BMW bum boy" was "a common meme on the internet and has absolutely no offensive connotations".
According to a ruling published this week, Ling's Cars "did not believe the term 'BMW bum boy' was offensive and thought it was a well-known term for someone who owned a modified BMW vehicle and drove aggressively".
She wrote: "They claim that 'bum boy
' is a 'derogatory term directed at homosexual men', when we all know that in fact, in the context of BMW car adverts, 'BMW BUM BOY
' indicates 'a BMW owner, who modifies their BMW with (typically) tinted windows, chrome alloys, wide tyres and extremely large exhaust pipe, driving in an aggressively yobbish or typically BMW manner without indicating.'" Ling also posted a link to her email correspondence with the ASA, in which she said: "I'm so sorry that someone has complained to the ASA.
She denied ever using the words and told Mr Justice Davies, who was sitting in Cardiff Crown Court yesterday with two lay magistrates, that she had asked the police officer who interviewed her what the term "bum boy
" even meant.
An advert for aGateshead car leasing company that mocked "BMW bum boys
" has been banned over its use of "homophobic language".
When cautioned he went on: 'You call us Nancies and bum boys
We should disregard his dismissal of gay men as "bum boys
" because, actually, you see, he's a great believer in equality.
It was his failure to 'care' that made him describe gay men as "bum boys
", black people as "piccaninnies" and women wearing the niqab as looking like "bank robbers".
Johnson's racism is matched by homophobia when he dubbed gay men "bum boys
The former Mayor of London - who once described the PS250,000 he made writing his Telegraph column as "chicken-feed" - has ruffled feathers with past comments that include describing black people as "piccaninnies" and gay men as "bum boys
The former Mayor of London - who once described the [euro]280,000 he made writing his Telegraph column as "chicken-feed" - has ruffled feathers with past comments that include describing black people as "piccaninnies" and gay men as "bum boys
at least we'll have jobs at the end of it!" In an online conversation with Harman, he said of cabin crew: "I'm gonna get 14 bum boys
rostered on ur next trip."