brand name

(redirected from Brand names)
Also found in: Dictionary, Thesaurus, Legal, Financial.

brand name

See trademark.

proprietary name

A commercial name granted by a naming authority for use in marketing a drug/device product in a particular jurisdiction.
References in periodicals archive ?
It's extremely expensive to build a brand name, because marketing expenses are like a black hole in outer space,'' he said.
Traditionally, many retailers have used the retail banner name as their store brand name -- or part of their store brand names.
Consumers form perceptions because good brand names convey meaning to them.
Since 2010 there has been a 14% decrease in the number of shoppers who think brand name packaging is more attractive than private label packaging.
For the first time, the company decided to provide contract manufacturing service to brand name luminaire suppliers after introducing its own-brand lighting fixtures last year.
Amid this wealth of thought and information, Rivkin and Sutherland's central message is that brand names matter.
Generics have subsequently faded but their introduction and the recession that fueled their growth left a long-term dent in our belief in brand names.
To confront the generic onslaught, brand names are slashing prices by as much as 20% and targeting white box companies' favorite clients: small businesses and individual consumers, says Dataquest analyst Luis Anavitarte.
A classification of service brand names is as follows:
Though neither side would discuss the terms of the arrangement, he pointed to Cherokee's past success in leveraging brand names as an indicator of what it could bring.
Brand names help identify the product but more importantly take on their own meaning and presence because they represent a rich configuration of symbols and meanings that are embodied by products (Levy, 1978).