brainwashing(redirected from Brain-washing)
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any systematic effort aimed at instilling certain attitudes and beliefs in persons against their will, usually beliefs in conflict with their prior beliefs and knowledge. It initially referred to political indoctrination of prisoners of war and political prisoners.
Inducing a person to modify attitudes and behavior in certain directions through various forms of psychological pressure or torture.
1. Intensive, forcible indoctrination, usually political or religious, aimed at destroying a person's basic convictions and attitudes and replacing them with an alternative set of fixed beliefs.
2. The application of a concentrated means of persuasion, such as an advertising campaign or repeated suggestion, in order to develop a specific belief or motivation.
Inducing a person to modify his attitudes and behavior in certain directions through various forms of psychological pressure or torture.