body type

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type

 [tīp]
the general or prevailing character of any particular case, such as of a disease, person, or substance.
type A a behavior pattern characterized by excessive competitiveness and aggressiveness. See type A behavior.
asthenic type a constitutional type marked by a slender body, long neck, long, flat chest and abdomen, and poor muscular development.
athletic type a constitutional type marked by broad shoulders, deep chest, flat abdomen, thick neck, and good muscular development.
blood type
2. the phenotype of an individual with respect to a blood group system.
body type (constitutional type) a constellation of traits related to body build.
phage type a subgroup of a bacterial species susceptible to a particular bacteriophage and demonstrated by phage typing. Called also lysotype and phagotype.
pyknic type a constitutional type marked by rounded body, large chest, thick shoulders, broad head, and short neck.

body type

Fringe endocrinology
A hypothesis advanced in 1983 by an American physician, Elliot Abravanel, MD, that a person’s body type is a function of the dominant endocrine organ, and that each type of person craves and overeats certain foods in an effort to stimulate that organ; according to this hypothesis, there are various forms of obesity and the role of the physician treating obesity is to determine the patient’s body type and tailor a diet and exercise plan that addresses the person’s body type.

body type

Classification of the human body according to muscle and fat distribution.
See: ectomorph; endomorph; mesomorph; somatotype
See also: type
References in periodicals archive ?
Your headline will keep them reading into the body copy if the story is interesting.
Body copy should be kept as short as possible, and the brochure should not require the reader to wade through administrative detail as part of the overall camp story.
Developed by Boston-based Arnold Communications, the series of 8-10 ads uses deep, red-textured backgrounds and oversized product shots to achieve a distinctive visual feel, The executions include body copy that agency and client executives described as an "edgy" and "humorous" attempt to stand out in a crowded marketplace.
"I say, hold your ears and don't listen to them." Levinson feels strongly that direct-response writing for the Web should have lots of "snappy headlines and relaxed body copy." His comments:
If there are footnotes on the slide (generally it's best to avoid them), they should be one half the size of the body copy. The size of the type should relate to other elements of the slide.
You have a hard-hitting headline, condensed, positive body copy; a highlight of your key amenities; and a strong closer.
In the redesign, which includes new type faces for body copy and headlines, we have tried to mirror the forward-looking programs, policies, and action of today's AMERICAN FORESTS without forgetting the rich history of this organization and its century-old magazine.
The body copy of your ad is read by only one out of 10 readers.
Body Copy: The first two paragraphs must contain the answers to all five "w" questions - Who, What, Where, When and Why.
It became an unchallenged truth that modern sophisticated audiences had tiny attention spans (despite the huge success, for example, of Harry Potter) and everybody knew that nobody read body copy. So nobody took on copywriters: they just hired 50 per cent of a creative team.
The only change I would suggest is taking the "Type W" tagline out of the top blue bar and put it at the end of the body copy instead.