The SuperYouth generation falls into four categories Cool Career Girl, Fun-Lovin' Mum, Home Town Hero and Black Collar Worker, named after the colour of shirt worn by people in trendy professions, like jobs in the media and entertainment industries.
Kris Keegan, 32, who DJs at G1 Group's newest club, Be-Low, and has just opened his own record shop, Level One Records, in Glasgow, is a typical Black Collar Worker.