Another topical targeting arthritis sufferers is Benejoint.
Glucosamine has become "an ingredient that people look for--a real buzzword," comments product manager Tom Brigliadoro, who points out that Benejoint packaging identifies shark cartilage as an excellent source of glucosamine.
Benejoint is a product that has crossed over from the doctor channel to the mass market.
Enhancing awareness of BeneJoint, which manufacturer Lane Labs Inc.
For BeneJoint we are sending information packets to pharmacists and store managers about the product so that they can educate their customers, and we offer a free-goods program to encourage consumers to try the product risk-free.
The effort to establish a strong point of difference is also behind Lane Labs' BeneJoint, which is being marketed with the tag line "For people too busy for arthritis.
The company, which touts the product as a "natural science break-through in arthritis pain relief," reports that clinical studies found that nearly eight out of 10 arthritis sufferers experienced significant relief from BeneJoint.