BeneJoint

BeneJoint

A proprietary over-the-counter cream for arthritic pain.
 
Content
Essential oils, capsaicin, glucosamine, chondroitin sulphate.
References in periodicals archive ?
Another topical targeting arthritis sufferers is Benejoint. Lane Labs USA Inc.
Glucosamine has become "an ingredient that people look for--a real buzzword," comments product manager Tom Brigliadoro, who points out that Benejoint packaging identifies shark cartilage as an excellent source of glucosamine.
is building on the growing distribution of its BeneJoint topical analgesic and the successful launch of its MGN/3 immune system booster with the introduction of two products.
Meanwhile, distribution of BeneJoint, which is designed to relieve arthritis pain, should reach 100% in the chain drug channel as well as among pharmaceutical wholesalers by September.
A relatively new player in the category is Lane Labs Inc., maker of such products as BeneJoint, a topical arthritis pain reliever that is formulated with shark cartilage.
"Drug stores have several advantages over discounters when dealing with products like BeneJoint, includeing depth of selection, on-site experts or educators [i.e., pharmacists], and a much stronger focus on customer service," comments Andrew Lane, president of Lane Labs Inc., maker of Benejoint arthritis pain reliever.
The product, called BeneJoint, contains capsaicin as well as such shark cartilage substances as collagen, glucosamine and chondroitin sulfate.
"BeneJoint provides arthritis pain sufferers with a natural, dual-action alternative in the staid topical creams market," says company president Andrew Lane.
Enhancing awareness of BeneJoint, which manufacturer Lane Labs Inc.
"For BeneJoint we are sending information packets to pharmacists and store managers about the product so that they can educate their customers, and we offer a free-goods program to encourage consumers to try the product risk-free."
Creating a discernible point of difference is also behind Lane Labs' BeneJoint, which is intended to appeal to arthritis sufferers who wish to maintain an active lifestyle.
The effort to establish a strong point of difference is also behind Lane Labs' BeneJoint, which is being marketed with the tag line "For people too busy for arthritis." In addition to capsaicin, the product combines skin nourishing collagens as well as glucosamine and chondroitin sulfate from shark cartilage.