Online behavioral targeting
, sometimes known as behavioral advertising or behavioral marketing, involves tracking individual's online activities for the purpose of delivering tailored advertising to potential customers.
Chen, Jianqing, and Jan Stallaert (2014), "An Economic Analysis of Online Advertising Using Behavioral Targeting
," MIS Quarterly 38(2): 429-449.
The National Sales Director at Yahoo pointed out that 35 percent of advertising on Yahoo is based on behavioral targeting
and that 74 percent of marketers trying Yahoo's targeting products commit to using the targeting product (Scarr, 2010).
is a great thing, but you need to know what you're getting into and closely monitor changes in consumer attitude," Browne says.
The House and Senate committees and the FTC have both taken a look at behavioral targeting
. While there apparently was no federal legislation introduced in the last session, Congress did hold hearing on the subject, reports Cerasale, who expects that Congress will again review behavioral marketing in 2009.
Because its ad serving, behavioral targeting
, and reporting products are delivered both as a managed service and inside the mobile operator networks, Enpocket must adhere to aggressive service level agreements (SLAs) that mandate almost zero downtime and guarantee superior performance levels.
The magazine is being ' poly-bagged with a number of NAPCO's Direct Marketing Group titles, including "Target Marketing" and "Inside Direct Mail." It is targeted to all professionals involved in e-marketing and e-commerce, including e-mail marketing, search, web analytics, behavioral targeting
, social media optimization and mobile marketing.
(XAH907) BEHAVIORAL TARGETING
& ONLINE ADVERTISING.
Marketers today require email delivery systems that offer advanced behavioral targeting
and robust data analytics to support comprehensive relationship marketing efforts.
Cost per acquisition is all the rage, as are exciting marketing tactics (content marketing, social media, behavioral targeting
, SEO, search engine marketing, and nurture emails, etc.).
They address economic and structural aspects of the mobile content ecosystem, the organization of the players, and the role of mobile content evolution, including global trends, changes in entrepreneurship and digital business, the role of personal information and behavioral targeting
, wearable technologies, mobile music, mobile search adoption in smartphone users, mobile healthcare, and mobile big data.