DOT-6 Regional Director Helen Catalbas said that the launching of BHAF program and DOT-6 Branding Campaign on Nov.
It can be recalled that the BHAF program had a grand relaunch in Manila last month.
The BHAF is a rewards program which seeks to promote travel to the Philippines by encouraging Filipinos or expatriates in the Philippines to invite friends from abroad with the lure of prizes for both sponsor and invitee.
The event saw members of the Filipino-American Community including second generation Filipino-Americans, the travel sector, media, and influencers grace the occasion during which the official BHAF campaign video featuring popular Filipino actor Piolo Pascual was shown for the first time in the US Northeast.
De Castro enjoined the overseas Filipino Community and all the Philippines friends in media and the travel industry to invite join the BHAF program and invite their friends and colleagues to experience the Philippines firsthand.