virtual reality

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virtual reality

[vur′cho̅o̅·əl]
a system of computer-generated, three-dimensional, imaginary environments with which a person can subjectively interact. Examples include medical research to monitor brain activity in the hippocampus of subjects trying to solve maze problems. It is also used for simulations and gaming.
References in periodicals archive ?
We already offer full 3D visualisation of our prospective packaging designs, but augmented reality enables us to take the next step, projecting an interactive virtual model that they can picture on the shelf, without the need to use any imagination--augmented reality shows it how it is.
Augmented reality allows the consumer to "keep in hands" the virtual, interactive and enhanced version of the product, thereby creating an affinity with it and, consequently, increasing sales of the products.
Augmented Reality (AR)--a technology that "presents a virtual world that enriches, rather than replaces the real world" (Banerjee & Zetu, 2001).
At its Uplinq Developer's Conference, where it showed off its AR plans, Qualcomm showed its stuff with an augmented reality version of the classic game, Rock 'Em Sock 'Em Robots, created in partnership with toy company Mattel.
HARP's previous project developed an augmented reality game for middle and high school students from schools in Boston in 2006.
The applications use augmented reality browser Layar, enabling enables users to point their smartphone in any direction to locate and view available apartments that are within a 10-mile radius from their current location.
Augmented reality is a completely human-centered technology.
This report on the AR market is aimed towards analyzing the augmented reality market with respect to its type, technology, component, display type, application, and geography.
However, this is just the first step in our innovation journey as we believe augmented reality will become relevant for even more supply chain areas , says Jan-Willem De Jong, Business Unit Director Technology, DHL Supply Chain Benelux.
To some extent, augmented reality is just another way to access the data, but already now the experts say that the impact of this technology on society can be comparable to the effect of the advent of the Internet.
com/research/pm3p24/global_augmented) has announced the addition of the "Global Augmented Reality Market 2012-2016" report to their offering.
Mobile phone technology vendor Qualcomm plans to offer an augmented reality platform and software development kit, the company said at its Uplinq conference.

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