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Under the partnership, Emerson Group will provide sales and marketing services beginning on January 1 for the following Novartis Consumer Health brands: Keri, Vagistat, NoDoz, Comtrex, Bufferin, Ascriptin, Desenex, Doan's, Mineral Ice, PerDiem, Myoflex, Nupercainal, Cruex, Tavist and Slow-FE.
Under the alliance Emerson Group will provide sales and marketing services starting January 1 for the following Novartis Consumer Health brands: Keri (skin lotion), Vagistat (vaginal antifungal ointment), NoDoz (caffeine alertness aid), Comtrex (cold/cough/flu caplets), Bufferin and Ascriptin (buffered aspirin), Desenex (athlete's foot topical antifungal), Doan's (back pain reliever), Mineral Ice (pain relief gel), PerDiem (laxative), Myoflex (arthritis/muscle pain relief cream), Nupercainal (hemorrhoidal analgesic ointment), Cruex (jock itch antifungal spray/powder), Tavist (allergy relief tablets) and Slow-FE (iron supplement).
Aspirin is the principal analgesic in: Ascriptin Aspergum Alka-Seltzer with Aspirin Bayer Aspirin Bufferin Buffex Cama Ecotrin Empirin Genprin Halfprin Magnaprin Norwich Aspirin Wesprin
(The manufacturer describes Ascriptin as "the stomach comfort aspirin" because it contains the company's antacid, Maalox).
Novartis also markets well-known and trusted analgesic therapies, including Doan's and Ascriptin. Both of these analgesic brands have a history of trust and effectiveness spanning more than 40 years.
Ascriptin, formerly owned by Rorer but now marketed and distributed by Procter & Gamble, tackled the concern about stomach upset by positioning itself as the "stomach comfort aspirin." The product consists of aspirin plus the antacid Maalox.
In addition, Novartis markets well-known and trusted analgesic therapies, including Doan's and Ascriptin. Both brands have a history of trust and effectiveness spanning more than 40 years.
Several drug companies -- including Sterling Drug, manufacturer of Bayer aspirin, and Rorer Pharmaceutical, maker of Ascriptin -- have used this information in their advertising.
Novartis Consumer Health, which is also a major player in Canada - its operations in that country are based in Mississauga, Ontario - manufactures and markets such well-known brands as Ascriptin, Doan's, Desenex, Ex-Lax, Gas-X, Habitrol, Maalox, Tavist-D, TheraFlu and Triaminic.
Specifically, P&G would take over marketing responsibility for the entire Rorer O-T-C line, including Maalox and Ascriptin. In return, Rorer would get exclusive marketing rights to certain drugs (primarily gastrointestinal preparations) under development, such as De-Nol, an antiulcer medication currently under Food and Drug Administration review.
The plan is to offer Myoflex coupons with Ascriptin A/D, which is used mostly by arthritics, in an attempt to gain new users.
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