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Under the partnership, Emerson Group will provide sales and marketing services beginning on January 1 for the following Novartis Consumer Health brands: Keri, Vagistat, NoDoz, Comtrex, Bufferin, Ascriptin, Desenex, Doan's, Mineral Ice, PerDiem, Myoflex, Nupercainal, Cruex, Tavist and Slow-FE.
Under the alliance Emerson Group will provide sales and marketing services starting January 1 for the following Novartis Consumer Health brands: Keri (skin lotion), Vagistat (vaginal antifungal ointment), NoDoz (caffeine alertness aid), Comtrex (cold/cough/flu caplets), Bufferin and Ascriptin (buffered aspirin), Desenex (athlete's foot topical antifungal), Doan's (back pain reliever), Mineral Ice (pain relief gel), PerDiem (laxative), Myoflex (arthritis/muscle pain relief cream), Nupercainal (hemorrhoidal analgesic ointment), Cruex (jock itch antifungal spray/powder), Tavist (allergy relief tablets) and Slow-FE (iron supplement).
Ascriptin Aspergum Alka-Seltzer with Aspirin Bayer Aspirin Bufferin Buffex Cama Ecotrin Empirin Genprin Halfprin Magnaprin Norwich Aspirin Wesprin
The manufacturer describes Ascriptin as "the stomach comfort aspirin" because it contains the company's antacid, Maalox).
Leading OTC Aspirin Brands Purchased for Heart-Health Therapies RANK PRODUCT #1 Private label brands (all) #2 Bayer #3 Ecotrin #4 Ascriptin #5 Excedrin #6 St.
Novartis also markets well-known and trusted analgesic therapies, including Doan's and Ascriptin.
Ascriptin, formerly owned by Rorer but now marketed and distributed by Procter & Gamble, tackled the concern about stomach upset by positioning itself as the "stomach comfort aspirin.
In addition, Novartis markets well-known and trusted analgesic therapies, including Doan's and Ascriptin.
Several drug companies -- including Sterling Drug, manufacturer of Bayer aspirin, and Rorer Pharmaceutical, maker of Ascriptin -- have used this information in their advertising.
Novartis Consumer Health, which is also a major player in Canada - its operations in that country are based in Mississauga, Ontario - manufactures and markets such well-known brands as Ascriptin, Doan's, Desenex, Ex-Lax, Gas-X, Habitrol, Maalox, Tavist-D, TheraFlu and Triaminic.
Specifically, P&G would take over marketing responsibility for the entire Rorer O-T-C line, including Maalox and Ascriptin.
The plan is to offer Myoflex coupons with Ascriptin A/D, which is used mostly by arthritics, in an attempt to gain new users.
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