Aroma Marketing

The use of various fragrances and volatile oils to increase consumer willingness to purchase a product
Examples Baking foods in a house being sold and use of floral fragrances when selling articles of clothing
References in periodicals archive ?
The Taj Residencia donated Rs10m, Taj ResidAencia Associates Rs2.1m, Multi Brand Dealers of Centurus Mall Rs7m, and Aroma Marketing donated Rs500,000.
Moscow, Russia, August 08, 2017 --(PR.com)-- ACEX's customer is an aroma marketing company that is an expert in selection and development of aromas for businesses; it is also engaged in sales and service maintenance of professional equipment for aromatization of buildings.
The SensoryMax team earned the nomination for multi-sensory and aroma marketing programs it developed for Lincoln Motor Company, Ford Motor Company, Virginia Tire & Auto, and Ocean Bank.
The agency provides customized Point-Of-Entry Marketing services, including Aroma Marketing, Point-Of-Purchase Audio, On Hold Marketing, and an on hold news and information service called the BusinessVoice News Network.