What else is out there in the American whiskey
Another factor in the category's worldwide resurgence is that American whiskeys
are extremely mixable.
In addition to being a brilliant marketing play, this is a sure sign that the premium and super-premium side of the American whiskey
business is humming along nicely despite the country's economic woes.
Life wasn't always so glamorous for American whiskey
, however, after World War II and into the 1950s, the category's popularity in the U.
Contributing to the growth in the category is that American whiskeys
are highly mixable spirits.
But bourbon country isn't the only place where American whiskey
But along with Bourbon have risen the other American whiskeys
, especially Tennessee and most remarkably, rye.
Five machines, holding seven bottles each, accommodate 35 whiskeys; two of the dispenser are dedicated to American whiskeys
Bourbons were readily differentiated from Tennessee and other American whiskeys
, but were not well separated from rye whiskeys, many of which were produced at distilleries which also make bourbon whiskeys.
Over the last year, Diageo s momentum in American Whiskey
has accelerated with both flagship and new-to-world brands.
Typically, prices for limited-edition American whiskeys
topped out at a few hundred dollars per bottle, though Michter's does offer a 20-year-old bourbon that sells for $600 a bottle and a 25-year-old whiskey that retails for up to $700 a bottle.
So, how are American whiskeys
different from Scotch?