What else is out there in the
American whiskey spectrum?
Another factor in the category's worldwide resurgence is that
American whiskeys are extremely mixable.
In addition to being a brilliant marketing play, this is a sure sign that the premium and super-premium side of the
American whiskey business is humming along nicely despite the country's economic woes.
Life wasn't always so glamorous for
American whiskey, however, after World War II and into the 1950s, the category's popularity in the U.
Contributing to the growth in the category is that
American whiskeys are highly mixable spirits.
But bourbon country isn't the only place where
American whiskey is popular.
But along with Bourbon have risen the other
American whiskeys, especially Tennessee and most remarkably, rye.
Five machines, holding seven bottles each, accommodate 35 whiskeys; two of the dispenser are dedicated to
American whiskeys.
Bourbons were readily differentiated from Tennessee and other
American whiskeys, but were not well separated from rye whiskeys, many of which were produced at distilleries which also make bourbon whiskeys.
Over the last year, Diageo s momentum in
American Whiskey has accelerated with both flagship and new-to-world brands.
Typically, prices for limited-edition
American whiskeys topped out at a few hundred dollars per bottle, though Michter's does offer a 20-year-old bourbon that sells for $600 a bottle and a 25-year-old whiskey that retails for up to $700 a bottle.
So, how are
American whiskeys different from Scotch?
