"We changed the directions on the packages," Lawrence writes in A Big Life in Advertising, "and began showing two Alka-Seltzers
dropping into a glass of water in every commercial.
Plus Cold Medicine [cherry or orange]
Allen Burch, product manager for the Alka-Seltzer
Plus line, says the cold season follows a bell-shaped curve, usually starting about the first of October.
Plus saw the highest margins of leading brands in the food and drug channels, while Theraflu saw the highest in mass.
Drop one piece of Alka-Seltzer
into the canister, quickly snap on the lid and slide the canister upside down into the opened end of the roll.
Procurement is usually the hangover that follows a pitch win with the cold hard reality of an Alka-Seltzer
6pm: Geraldo's Music Show * 6.15pm: The Ovaltineys' Concert Party * 6.30pm: Primo Scala and his Accordion Band * 6.45pm: Frankie Laine Sings * 7pm: Songs for the Millions * 7.30pm: Sing Song Time * 7.45pm: The Winifred Atwell Show * 8pm: Vera Lynn Sings * 8.30pm: Take your pick with Michael Miles * 9pm: Melody Caravan * 9.15pm: The Alka-Seltzer
Show * 9.30pm: Ted Heath and his music * 10pm: Time for a Song * 10.30pm: Bing Sings * 10.45pm: The Eddie Calvert Show * 11pm: Top Twenty Show * Midnight: Closedown And here is an example of typical Monday Night listening in the early 1960s...
A defeat to Celtic, being blanked by the bank and being on the brink of losing his top scorer for peanuts has given the Rangers boss a Ne'erday hangover that even Alka-Seltzer
FREE a blocked sink by crumbling a few Alka-Seltzer
indigestion tablets in the plug hole and pouring down a cup of white vinegar.
UNBLOCKING SINK If your efforts to unblock your sink using a plunger are failing, take a break and crumble a few Alka-Seltzer
tablets into the drainpipe and pour in a cup of white vinegar.
wet wipes, sun block, sunglasses and a mini first aid kit with paracetamol, alka-seltzer
and Pro Plus.