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The public notification of a product’s availability and related activities for its promotion, usually in the form of a paid announcement, which may be printed or broadcast.
Advertising types that impact on health care
• Physician advertising
• Prescription drug advertising In the US, the FDA regulates the pharmaceutical industry and the manner in which it promotes its products, and requires a “fair balance” in advertising, such that all activities must present an even account of the clinically relevant information, i.e., the risks and benefits, that would influence the physician’s prescribing decision.
• Abuse substance advertising for tobacco and alcohol


The public notification of a product's availability and related activities for its promotion Medical communication A public notice, usually in the form of a paid announcement, which may be printed or broadcast. See 'Coming soon advertising' Direct-to-consumer advertising, Institutional advertising, Introductory advertising, Remedial advertising, Reminder advertising, Sexist advertising. , Tobacco advertising.


n a paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.


the making of public statements about services offered and facilities available in a professional practice. Personal advertisement in this way is frowned upon because of the risk that there will be misrepresentation and that it will unfairly attract business to the detriment of the client. The contrary view is that the public is disadvantaged because they will not be aware of the range of services offered and the fees attached to them. In most countries now, in which it used to be controlled by the registering authority, the scope of personal advertising is left to the discretion of the individual. Corporate advertising which advertises the profession as a whole is encouraged.
References in periodicals archive ?
The platinum level gives the sponsor a free table top display at the event, name recognition at all of the key events and brochures, one free admittance to the symposium and a free 2x2" advertisment in the SCC newsletter in 2008.
Victims of the scam click on a seemingly innocuous pop-up advertisment banners while using the internet, only to find later that their telephone bills have rocketed.
Even at this reduced price, interest in the property is virtually non-existent and estate agents HOK placed a second advertisment of the home in newspapers this week.
A spokeswoman for the ASA - who upheld complaints against Planet Telecom on four previous occasions - said: "We have referred this company to the OFT and asked them to take action under the Control of Misleading Advertisments Regulations 1988.
The venture expects to generate revenue by charging for advertisments and taking a cut of the site's e-commerce revenues.
The big show this winter was "Party Order: A New Germany," solemn vitrines of everything from money to uniforms to advertisments, all emblazoned with fraternally clasped hands.
Gawker's story appeared shortly after a Mother Jones article that chronicles the history of National Rifle Association advertisments.
The super hoofer's PR team busted open the cheque book to take out big advertisments on.
Gulf News advertisments inviting participation commence today.
Now every time I see those advertisments, I cringe even more.
It's not a matter that these kinds of advertisments promote downright irresponsible parenting.
FEW horses are better advertisments for the talents of up-and-coming trainer Tom Dascombe than Savile's Delight, who, incredibly, will be having his 11th run of 2008 at Windsor this afternoon (5.