advertising

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Advertising

The public notification of a product’s availability and related activities for its promotion, usually in the form of a paid announcement, which may be printed or broadcast.
Advertising types that impact on health care
• Physician advertising
• Prescription drug advertising In the US, the FDA regulates the pharmaceutical industry and the manner in which it promotes its products, and requires a “fair balance” in advertising, such that all activities must present an even account of the clinically relevant information, i.e., the risks and benefits, that would influence the physician’s prescribing decision.
• Abuse substance advertising for tobacco and alcohol

advertising

The public notification of a product's availability and related activities for its promotion Medical communication A public notice, usually in the form of a paid announcement, which may be printed or broadcast. See 'Coming soon advertising' Direct-to-consumer advertising, Institutional advertising, Introductory advertising, Remedial advertising, Reminder advertising, Sexist advertising. , Tobacco advertising.

advertising,

n a paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.

advertising

the making of public statements about services offered and facilities available in a professional practice. Personal advertisement in this way is frowned upon because of the risk that there will be misrepresentation and that it will unfairly attract business to the detriment of the client. The contrary view is that the public is disadvantaged because they will not be aware of the range of services offered and the fees attached to them. In most countries now, in which it used to be controlled by the registering authority, the scope of personal advertising is left to the discretion of the individual. Corporate advertising which advertises the profession as a whole is encouraged.
References in periodicals archive ?
However, one of these exemptions does not target advertising material and is therefore excluded from the scope of the measure.
When agents submit advertising materials for compliance review, the carrier becomes the first line of defense for regulatory inquiries.
Total quantity or scope: Development of communication strategy, information assurance and project publicity Integrated Waste Management in Constanta, achieving communication and information campaigns to final beneficiaries, building a web page, press conferences, banners, press releases, billboards plates and informative field trips, surveys, publications and other advertising materials and information.
the contract is for the supply of corporate advertising materials marked with funding from the operational programme infrastructure and environment.
These templates can then be made available to multiple remote users to publish customized, server-based advertising materials.
The firm's marketing and publicity efforts are well documented by an extensive collection of advertising materials, product packaging, and corporate publications.
Working with QuarkXPress Server and GLUON's HyperTemplate and HyperRender XTensions modules, the system transforms QuarkXPress documents into Web-based templates, enabling on-demand customization of marketing and advertising materials by multiple remote users to simplify the creation of on-demand creative communications.
Schawk designs, creates and manages images and text for reproduction to exact specifications for a variety of media, including packaging for consumer products, point-of-sale displays and other promotional and advertising materials.
NUR Macroprinters (Pink Sheets:NURM) is a leading supplier of wide-format inkjet printing systems used for the production of out-of-home advertising materials.
He will be working closely with the board of directors in the creation of a new web site, advertising materials, corporate presentation materials, road shows and trade shows.

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