advertising

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Advertising

The public notification of a product’s availability and related activities for its promotion, usually in the form of a paid announcement, which may be printed or broadcast.
Advertising types that impact on health care
• Physician advertising
• Prescription drug advertising In the US, the FDA regulates the pharmaceutical industry and the manner in which it promotes its products, and requires a “fair balance” in advertising, such that all activities must present an even account of the clinically relevant information, i.e., the risks and benefits, that would influence the physician’s prescribing decision.
• Abuse substance advertising for tobacco and alcohol

advertising

The public notification of a product's availability and related activities for its promotion Medical communication A public notice, usually in the form of a paid announcement, which may be printed or broadcast. See 'Coming soon advertising' Direct-to-consumer advertising, Institutional advertising, Introductory advertising, Remedial advertising, Reminder advertising, Sexist advertising. , Tobacco advertising.

advertising

the making of public statements about services offered and facilities available in a professional practice. Personal advertisement in this way is frowned upon because of the risk that there will be misrepresentation and that it will unfairly attract business to the detriment of the client. The contrary view is that the public is disadvantaged because they will not be aware of the range of services offered and the fees attached to them. In most countries now, in which it used to be controlled by the registering authority, the scope of personal advertising is left to the discretion of the individual. Corporate advertising which advertises the profession as a whole is encouraged.
References in periodicals archive ?
However, one of these exemptions does not target advertising material and is therefore excluded from the scope of the measure.
DOIs throughout the country regularly levy fines against agents for using advertising materials that contain misleading information.
The amount and the volume of production and delivery will be determined depending on the arisen for the duration of the framework agreement specific needs of advertising materials and suveniri.
The contract is for the delivery of advertising materials and advertising media from marking the eu.
Procurement Development of Communication Strategy, Information Assurance and Project Publicity Integrated Waste Management in Constanta, Achieving Communication and Information Campaigns to Final Beneficiaries, Building A Web Page, Press Conferences, Banners, Press Releases, Billboards Plates and Informative Field Trips, Surveys, Publications and Other Advertising Materials and Information.
Contract notice: Delivery of corporate advertising materials marked with funding from the operational programme infrastructure and environment.
The Central German Broadcasting Corporation intends to conclude a framework contract for the provision of promotional services and for storage of advertising materials and equipment with a service provider.

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