(redirected from Advertising material)
Also found in: Dictionary, Thesaurus, Financial, Encyclopedia.


The public notification of a product’s availability and related activities for its promotion, usually in the form of a paid announcement, which may be printed or broadcast.
Advertising types that impact on health care
• Physician advertising
• Prescription drug advertising In the US, the FDA regulates the pharmaceutical industry and the manner in which it promotes its products, and requires a “fair balance” in advertising, such that all activities must present an even account of the clinically relevant information, i.e., the risks and benefits, that would influence the physician’s prescribing decision.
• Abuse substance advertising for tobacco and alcohol
Segen's Medical Dictionary. © 2012 Farlex, Inc. All rights reserved.


The public notification of a product's availability and related activities for its promotion Medical communication A public notice, usually in the form of a paid announcement, which may be printed or broadcast. See 'Coming soon advertising' Direct-to-consumer advertising, Institutional advertising, Introductory advertising, Remedial advertising, Reminder advertising, Sexist advertising. , Tobacco advertising.
McGraw-Hill Concise Dictionary of Modern Medicine. © 2002 by The McGraw-Hill Companies, Inc.
References in periodicals archive ?
Amid all this electioneering, the business of printing presses has boomed with visible crowd of clients from various parties at the shops and offices booking or receiving their orders of multiple forms of the advertising materials.
Licensor's Right to Review Promotional Materials: Licensor shall have the right at any time to request from Licensee copies of promotional and advertising materials and review said materials to verify that they comply with the Quality Standards; Licensee shall provide all requested materials to Licensor's representative within 3 business days of such request.
For all information regarding the placement of informational and advertising materials in Printing Supplies Catalog #32, 2014 please contact Information Agency “Business-Inform.”
Sayyid Mohammed bin Sultan al Busaidi, Undersecretary of the Interior Ministry and chairman of the Main Committee for Majlis A'Shura 7 Term Elections has issued the following statement on the guidelines of the election propaganda First Placing The Advertisement Materials / Stickers/ *1- The advertising materials at the stickers fixed on the advertisement panels will be decided by the respective departments.
Hanson welcomes Anne Remley as its new marketing coordinator, a position that entails overseeing the design and development of all marketing, public relations and advertising materials for the full-service real estate brokerage and property management firm.
The owner of a hair salon, for example, may use a contractor to create marketing brochures and advertising materials for her business, while a financial planner may hire one to handle 10 hours of filing a week.
* Many departments of insurance levy fines against agents for using advertising materials with misleading information.
The center is described as a Web-based technology that automates the advertising process, reducing the time and expense associated with producing marketing and advertising materials.
"A growing number of Japanese business people have some command of English, but can still use help when vital presentations, research reports, PR or advertising materials require the polish that makes them persuasive," says McCreery.
For example, Coca-Cola--no slouch when it comes to marketing materials--recently contracted with IBM to corral its runaway digital advertising materials into a central repository, where Coca-Cola employees could download myriad rich media files from decades of print, radio, television, and Web advertising.
BBX Capital (BBX) announced that its approximately 90% owned subsidiary, Bluegreen Vacations (BXG), had received a formal notice from Bass Pro and Big Cedar notifying Bluegreen that Bass Pro intends to cancel Bluegreen's access to the Bass Pro marketing channels and advertising materials 30 days from the date of the notice unless Bluegreen cures certain alleged breaches to Bass Pro's satisfaction.

Full browser ?