Advertising Research Foundation
Model for Evaluating Media: Making the Promise a Reality.
ADVERTISING RESEARCH FOUNDATION
. A Study of Printed Advertising Rating Methods.
Jim Spaeth, President of the Advertising Research Foundation
, then awarded the coveted Ogilvy Trophy to the Campbell Soup Company for the outstanding role research played throughout the development of their Swanson Broth's 'How Much' campaign.
Or Not B.E." In The experts Report on the 1997 43rd Annual Advertising Research Foundation Conference.
"Brands in the Driver's Seat: The Saturn Case Study." In The experts Report on the 1997 43rd Annual Advertising Research Foundation Conference.
Since my position as Advertising Research Foundation President left me with little time for such a task, I turned to Colin McDonald whose earlier work had been so essential to the Effective Frequency concept.
NAPLES has been an independent consultant since October, 1996 when he stepped down as president and chief executive officer of the Advertising Research Foundation. Under his 15 year stewardship the 60-year-old foundation became an international force in advertising, marketing and media research.
"Media Planning, Buying, and Frequency Through Single-Source Data." In Transcript Proceedings of the 30th Annual Conference of the Advertising Research Foundation
. New York: Advertising Research Foundation
"Frequency of Exposure to Advertising and Short-Term Advertising Response." In the Proceedings of the Advertising Research Foundation
Effective Frequency Day.
See Erwin Ephron, How to Buy Reach as Ratings Get Smaller, Advertising Research Foundation
Electronic Media Research Conference, December 5-6, 1995.
Earlier this month, Scott McKenzie, Global Intelligence Leader, Nielsen, was a featured speaker at the Advertising Research Foundations
(ARF) Shopper x Science 2019 event at Googles headquarters in Chicago.
Amand, will host a Deep Dive session at the Advertising Research Foundations
Audience Measurement 2017 conference.