advertising

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Advertising

The public notification of a product’s availability and related activities for its promotion, usually in the form of a paid announcement, which may be printed or broadcast.
Advertising types that impact on health care
• Physician advertising
• Prescription drug advertising In the US, the FDA regulates the pharmaceutical industry and the manner in which it promotes its products, and requires a “fair balance” in advertising, such that all activities must present an even account of the clinically relevant information, i.e., the risks and benefits, that would influence the physician’s prescribing decision.
• Abuse substance advertising for tobacco and alcohol

advertising

The public notification of a product's availability and related activities for its promotion Medical communication A public notice, usually in the form of a paid announcement, which may be printed or broadcast. See 'Coming soon advertising' Direct-to-consumer advertising, Institutional advertising, Introductory advertising, Remedial advertising, Reminder advertising, Sexist advertising. , Tobacco advertising.
References in periodicals archive ?
Ayer, one of the earliest advertising agency founders, came up with the improbably simple solution known as the "open contract." Ayer published a list of each newspaper's advertising rates for everyone to see; with this information, advertisers immediately had a check on agents' price claims.
More than 600 people shared their data with us, which allowed us to observe more than 50,000 advertisers and 235,000 ads from March 2017 to August 2018.
In addition, we observed that 20% of advertisers use potentially invasive or opaque strategies to determine who sees their ads.
In the US, there is now even a campaign running to get advertisers off their Facebook addictions.
Even advertisers who are highly skilled and experienced setting up and running ad campaigns likely don't have the ability to effectively analyze the data that these systems provide.
Most of the terms removed were in a category that let advertisers designate who they wanted excluded from seeing marketing messages.
While this tool is currently available only for advertisers on Youtube, Vidooly will gradually expand its offerings to other video platforms such as Facebook, Twitter and Instagram.
A DSP allows advertisers to only buy the impressions that matter most.
In September, Facebook told advertisers that the average time users spent viewing online ads was artificially inflated, because it was only counting videos that were watched for at least three seconds, its benchmark for a "view."
Debbie Morrison, ISBA's director of consultancy and best practice, said the need for brands to set clear expectations was one reason why ISBA created a new set of terms for advertisers to use when working with media agencies.
What's the biggest opportunity you see for advertisers? A lot of advertisers are trying to figure out how to use mobile as a place to connect with consumers.