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The public notification of a product’s availability and related activities for its promotion, usually in the form of a paid announcement, which may be printed or broadcast.
Advertising types that impact on health care
• Physician advertising
• Prescription drug advertising In the US, the FDA regulates the pharmaceutical industry and the manner in which it promotes its products, and requires a “fair balance” in advertising, such that all activities must present an even account of the clinically relevant information, i.e., the risks and benefits, that would influence the physician’s prescribing decision.
• Abuse substance advertising for tobacco and alcohol


The public notification of a product's availability and related activities for its promotion Medical communication A public notice, usually in the form of a paid announcement, which may be printed or broadcast. See 'Coming soon advertising' Direct-to-consumer advertising, Institutional advertising, Introductory advertising, Remedial advertising, Reminder advertising, Sexist advertising. , Tobacco advertising.


n a paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.


the making of public statements about services offered and facilities available in a professional practice. Personal advertisement in this way is frowned upon because of the risk that there will be misrepresentation and that it will unfairly attract business to the detriment of the client. The contrary view is that the public is disadvantaged because they will not be aware of the range of services offered and the fees attached to them. In most countries now, in which it used to be controlled by the registering authority, the scope of personal advertising is left to the discretion of the individual. Corporate advertising which advertises the profession as a whole is encouraged.
References in periodicals archive ?
is providing advertisers with industry-leading marketplace visibility and features that allow them to better understand their performance and make informed marketing decisions.
They know they can deliver higher quality traffic and increased conversions to advertisers, and thereby demand higher per-click fees and expect advertisers to allocate larger budgets specifically for them.
The advertiser has full transparency into the success of the campaign.
Fitch believes that if the GHCs can continue to attract and retain talent, provide the right mix of offerings, continue to take share from smaller, less integrated agencies as advertisers consolidate, and can offer ROI equations that are attractive to advertisers, that ad agencies will likely benefit from the continued fragmentation of the audience base in 2007 and over the longer term.
Bernhard added, "Our new technology is changing the way that advertisers and publishers are working together.
Advertisers attempted to produce commercials with nonunion actors.
A board of directors or a media corporation is obligated to focus on the bottom line, which can easily translate into a pressure to keep big advertisers happy, or at least not to upset them.
Let's suppose Owner X goes to Sign Maven looking for an incredibly wealthy and well-respected but not-too-frugal advertiser to lease his highly desirable sign space.
The Podtrac Media Planner is the first one-stop venue for advertisers to learn about, research, and share podcast selections, demographics and reach, and is designed to provide agencies with the detailed information they need to advertise with confidence in quality serial audio and video content.
As much as the networks are scrambling to please advertisers today, television in its early days was completely advertiser-driven.
But this doesn't mean the papers are kowtowing to advertisers, merely that such reporting has fallen out of fashion.
We believe that being an affiliate in the SeeSaw network will increase our visibility among large brand advertisers looking to make targeted demographic buys.