From a consumer's perspective, ad blockers
were the hero.
"We've seen customers double revenue by recovering lost revenue due to ad blockers
using SSAI," says Broadstone.
So, how will Chrome's ad blocker
be different than others?
Communication and friendly requests to turn off ad blockers
have only had a limited, and frankly, rather weak impact.
According to an ad-blocking study conducted by Kantar Media TGI, heavy radio listeners (over 15 hours per week) are 24% more likely to use ad blockers
that create digital barriers for marketers.
As our chart illustrates, the adoption of ad blockers
around the world is still relatively low.
According to new research released today by HubSpot, a leading marketing and sales software company, ads are creating negative consumer experiences with brands with 80 per cent of consumers across Australia, New Zealand and South East Asia leaving websites because of interruptive online ads, and 50 per cent of global audiences installing ad blocker
tools to avoid the advertising drain.
In this case ad blockers
In an attempt to circumvent the trend of more and more digital content consumers installing ad blockers
on their desktop and mobile devices, the leading trade group for digital advertising on Thursday proposed a new set of ad standards that would make ads on web sites and in mobile applications easier to download and less invasive.
iNetAdviser has a built-in pop-up ad and banner ad blocker
. Multilingual support includes English, German, and Russian, with additional languages being added later this year.
Advertising platforms on the other hand saw it as an ad blocker
To address this concern, the Opera Touch comes with a built-in ad blocker
with crypto jacking protection.